Job Description

The Merchandise Brand Lead Buick & GMC will work closely with brand licensing and merchandising teams to develop and execute branded merchandise strategies that support brand priorities and grow GMs merchandise ecosystem.

This role is responsible for defining and executing merchandise programs that represent Buick and GMC across lifestyle goods licensed products retail collections and promotional merchandise. The Merchandise Brand Lead will help translate brand positioning into compelling product assortments that resonate with consumers and support brand storytelling.

The role requires strong merchandising instincts an understanding of product trends and the ability to develop products that reflect each brands identity. The candidate will work closely with GM Licensing design partners and external vendors to support product development collaborations and brand merchandise initiatives.

This position also supports the development of retail collections licensed products and brand activations across eCommerce events and dealer environments.

Key Responsibilities:

• Develop and execute merchandise strategies that support Buick and GMC brand priorities.

• Identify consumer trends and product opportunities across lifestyle goods and branded merchandise categories.

• Support development of branded merchandise collections across licensed products white-label merchandise and collaborative partnerships.

• Partner with GM Licensing GM Design and brand marketing teams to ensure merchandise aligns with brand standards and positioning.

• Collaborate with internal merchandising teams and external partners on product development sourcing and production.

• Manage relationships with existing licensees and explore new licensing opportunities aligned with brand strategy.

• Support the development of capsule collections limited-edition collaborations and retail assortments.

• Contribute to merchandising strategies that support retail eCommerce and event activations.

• Review licensee products and provide feedback to ensure quality brand alignment and commercial viability.

• Work cross-functionally with marketing licensing merchandising and operations teams to support product launches and brand initiatives.

Qualifications:

• Bachelors degree required; preferred in business marketing merchandising retail management or a related field.
• Minimum of 7 years of experience in merchandising brand marketing licensing or product program management.
• Experience managing branded merchandise collections licensing programs or retail assortments strongly preferred.
• Strong understanding of branded merchandise development licensing partnerships and vendor management.
• Proven ability to manage multiple product launches collections or brand programs in a fast-paced environment.
• Highly relationship-driven with strong internal stakeholder management skills.
• Strong organizational and execution skills with the ability to operate independently.
• Excellent communication and collaboration skills across cross-functional teams.

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