Traditional Media Planner

Centurion - South Africa

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

There is an exciting opportunity in OUTsurances Marketing department for a skilled and seasoned Traditional Media Specialist. The person must be self-motivated with an extreme passion for marketing and the strategy behind it and must be able to plan strategize and compile in depth reporting interpret data to identify analytical trends and to make recommendations upon findings. This person must be able to function well in a diverse team. The successful applicant must be able to multitask and prioritize and work under extreme pressure.

Manage a portion of the TV Media portfolio (Product specific) but also have oversight on Radio OOH and Print media.
Building relationships with our account executives and media owners.
Daily in-depth analysis of marketing performance data. Be guided by the outcome of reports to give input and recommendation on the marketing expense and spot picking strategy of media sources to make sure that performance is optimal.
Daily weekly and monthly reporting in MS Excel and written in report format in MS Word.
Manage and take responsibility of allocated advertising budget.
Work with Nielsen data in Excel format to build Share of Voice graphs and reports for the business.
Extensive Knowledge of Telmar: TV Planning Reach and Frequency Post Campaign and Viewership reporting
Ad-hoc analysis of media spend spots performance etc. on top of normal reporting as and when requested from the business.
Assist in writing short creative briefs for the creative team for TV and executions.
Create Flighting codes for Production and allocate based on performance
Processing checking and signing of ATL invoices.
Make recommendations on new advertising mediums to improve lead generation
Update logs weekly/monthly
Compile Data Tables monthly
Rates Analysis
Contract management

Skills and Competencies

Solid understanding of the media industry at large.
Good understanding of direct response advertising.
Self-starter must take ownership of all projects and day-today tasks.
Very strong numerical skills. Must enjoy working with numbers on a daily basis.
Advanced knowledge of Microsoft Excel (including working with large sets of data intricate formulas and pivot tables) is a must and not negotiable.
Strong analytical skills in order to make well informed decisions and recommendations.
Strong communication skills in order to communicate recommendations and concerns with your marketing team and media partners.
A good understanding of Telmar and or a background of media bookings and scheduling in all media types will be a distinct advantage.
Strong skills working with Nielsen

Why is this a great opportunity

If you have a love for Above the Line / Traditional Media marketing then this is the opportunity for you. You will work in a stimulating exciting innovative and fast paced environment. You will have the opportunity to improve on current placement strategies and processes.

Qualifications :

Matric
HG Mathematics in matric with a high pass grade/ Mathematics
Completed Marketing diploma or Marketing bachelors degree
Advance Excel course will be beneficial

Experience

Must have at least 3 years experience in media planning
Working on Telmar and/ Nielson - advantageous

Additional Information :

A passion for marketing is essential!
Strong media relationships is key
A passion to drive leads through effective media placement strategies is essential.
Enthusiastic in dealing with people in a deadline orientated environment is essential.
Be proactive and results driven.

An ideal candidate will be able to align their personal work values to the OUTsurance values of awesome service dynamic honest human passionate and recognition.

In accordance with OUTsurance Insurance Company Ltds Employment Equity goals preference will be given to individuals who meet the job requirements and are from the various designated groups.

Remote Work :

Employment Type :

Full-time

Manage a portion of the TV Media portfolio (Product specific) but also have oversight on Radio OOH and Print media.
Building relationships with our account executives and media owners.
Daily in-depth analysis of marketing performance data. Be guided by the outcome of reports to give input and recommendation on the marketing expense and spot picking strategy of media sources to make sure that performance is optimal.
Daily weekly and monthly reporting in MS Excel and written in report format in MS Word.
Manage and take responsibility of allocated advertising budget.
Work with Nielsen data in Excel format to build Share of Voice graphs and reports for the business.
Extensive Knowledge of Telmar: TV Planning Reach and Frequency Post Campaign and Viewership reporting
Ad-hoc analysis of media spend spots performance etc. on top of normal reporting as and when requested from the business.
Assist in writing short creative briefs for the creative team for TV and executions.
Create Flighting codes for Production and allocate based on performance
Processing checking and signing of ATL invoices.
Make recommendations on new advertising mediums to improve lead generation
Update logs weekly/monthly
Compile Data Tables monthly
Rates Analysis
Contract management

Skills and Competencies

Solid understanding of the media industry at large.
Good understanding of direct response advertising.
Self-starter must take ownership of all projects and day-today tasks.
Very strong numerical skills. Must enjoy working with numbers on a daily basis.
Advanced knowledge of Microsoft Excel (including working with large sets of data intricate formulas and pivot tables) is a must and not negotiable.
Strong analytical skills in order to make well informed decisions and recommendations.
Strong communication skills in order to communicate recommendations and concerns with your marketing team and media partners.
A good understanding of Telmar and or a background of media bookings and scheduling in all media types will be a distinct advantage.
Strong skills working with Nielsen

Why is this a great opportunity

Qualifications :

Matric
HG Mathematics in matric with a high pass grade/ Mathematics
Completed Marketing diploma or Marketing bachelors degree
Advance Excel course will be beneficial

Experience

Must have at least 3 years experience in media planning
Working on Telmar and/ Nielson - advantageous

Additional Information :

A passion for marketing is essential!
Strong media relationships is key
A passion to drive leads through effective media placement strategies is essential.
Enthusiastic in dealing with people in a deadline orientated environment is essential.
Be proactive and results driven.

An ideal candidate will be able to align their personal work values to the OUTsurance values of awesome service dynamic honest human passionate and recognition.

In accordance with OUTsurance Insurance Company Ltds Employment Equity goals preference will be given to individuals who meet the job requirements and are from the various designated groups.

Remote Work :

Employment Type :

Full-time

Key Skills

Google Marketing Platform
Google Ads
Math
Media Buying
Media Planning
Pivot tables
Adobe Audience Manager
Microsoft Powerpoint
Research Experience
Microsoft Excel
DoubleClick
DoubleClick for Publishers

Apply Now

About Company

OUTsurance

OUTsurance has been propelling the South African insurance industry forward for the last 26 years. As leaders in the field, were always looking for innovative ways to create digitally-advanced solutions, without losing sight of our human values. Our continued success can be attribute ... View more

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