Marketing Manager

About Us

We are a Cyprus-based digital services company operating under the brand BoFu Digital providing B2B services including marketing technology analytics and operational support to international brands.

One of the projects we support operates within the i-Gaming industry and focuses on LATAM markets. As part of our continued growth we are looking for an experienced Marketing Manager.

Job Overview

We are seeking a data-driven Marketing Manager to lead user acquisition retention and revenue growth. Reporting directly to the CMO you will manage a team of 510 marketing specialists and play a key role in scaling performance across multiple channels and markets.

This role is ideal for someone with a strong performance marketing mindset hands-on experience in iGaming and the ability to drive measurable results in a fast-paced environment.

Key Responsibilities

• Lead campaigns across SEO PPC (Google Ads affiliates) social media and email/SMS

• Analyze and optimize CAC LTV ROI churn using tools like GA Amplitude Tableau

• Manage budgets up to $500K/month

• Oversee content A/B testing and promotions (compliant with regulations)
  Collaborate with Product CRM and Dev teams on campaigns and retention strategies

• Collaborate with internal marketing and analytics teams and coordinate with the operating entitys Payments Risk CRM and Compliance teams where required

• Monitor markets (EU LATAM Asia) and report performance
  

Requirements

• 2 years in iGaming / performance marketing

• Proven experience scaling 50K monthly depositors

• Existing portfolio of active affiliates

• Strong knowledge of AppsFlyer/Adjust & Braze/Klaviyo

• Analytical mindset & data-driven approach

• Fluent in English

• Affiliate network experience is a plus

Perks & Benefits

Competitive salary & performance-based bonus (where applicable)

Fast-paced and entrepreneurial environment where your work has real impact

21 days annual leave to support a healthy work-life balance

6 paid sick leave days per year (CY based)

4 personal days per year (CY based)

Sports benefit to support your wellbeing (CY based)

Daily lunch provided (CY based)

Access to industry events & conferences for professional growth

Supportive and collaborative team environment