Partner Marketing Manager (fmd)

The role

The Partner Marketing Manager EMEA supports the development and execution of partner marketing initiatives that drive indirect opportunity creation and growth with priority partners across EMEA. They work closely with the Partner Marketing COE EMEA Lead and collaborate with the EMEA Field Marketing team to ensure the successful implementation of marketing strategies. This role supports the development and execution of joint go-to-market (GTM) programs for strategic partners across the EMEA region working in close collaboration with the channel and alliances team. The role involves supporting the development of partner marketing strategies and JVPs content and partner marketing programs building and nurturing relationships with partners and driving field execution to support the indirect GTM motion to deliver against KPIs and deliver ROI.

Responsibilities

Campaign support

• Assist in the planning execution and optimization of partner marketing campaigns including co-branded initiatives multi-channel marketing programs and joint events.
  • Support the Partner Marketing COE EMEA Lead to develop campaign timelines deliverables and performance metrics.
  • Work closely with the channel and alliance team sales and orchestrate partner marketing efforts to support the pursuit of indirect opportunity creation in EMEA.
  • Collaborate with field marketing teams to localize campaigns.
  • Run joint ABM efforts when relevant/possible

Content Creation

• Develop/ adapt messaging and value proposition for key partners. Collaborate with COEs and global teams tocreate compelling and relevant marketing co-branded marketing content including case studies whitepapers sales enablement materials presentations event materials etc.
• Develop and manage customized integrated campaigns for delivery with top priority partners.
• Contribute to enhancements of the DLR partner portal (Partner Manager Experience).
• Support Partner Enablement stakeholders withtraining and commercials programs

Relationship Management

• Support the channel and alliance team in maintaining relationships with key partners ensuring effective communication and alignment on marketing initiatives.(e.g. community gatherings data center tours newsletters).
  • Coordinate with partners to gather feedback and insights that inform marketing strategies.
  • Create and maintain a partner marketing relationship map (listing stakeholders supporters detractors influencers).

Event Planning & Execution

• Manage and co-ordinate regional/subregional/local partner events in a virtual live or hybrid environment working closely with the field team to execute.
• Support running of partner events including the event administration trade show execution.
• Collaborate with field marketing teams for execution of events.
• Collaborate and support partners with indirect events including the event administration collateral budget allocation and KPI tracking.

Performance Tracking and Budget Management

• Monitor and report on the performance of partner marketing campaigns analyzing data to assess effectiveness and identify areas for improvement.
  • Prepare regular reports and presentations for internal stakeholders on campaign results and partner engagement.
  • Track Partner Marketing opportunity creation and provide regular reporting against global and regional KPIs
  • Leverage marketing automation platforms (e.g. Marketo HubSpot) and CRM tools (e.g. Salesforce) to execute and track campaigns.
  • Support quarterly and annual planning cycles with performance summaries and strategic inputs
  • Assist in budget tracking and resource allocation for partner marketing initiatives. Ensure value for money and ROI for marketing initiatives across the Partner Marketing

Market Research

• Conduct market research to identify trends competitive landscape and partner needs providing insights to inform marketing strategies.
  • Stay updated on industry developments and best practices in partner marketing.
  • Compile in collaboration with other team members a Partner Marketing Playbook
  • Prepare and submit entries for industry marketing awards

What youll need

• Masters degree or equivalent qualification preferred.
• Minimum 8 years of progressive experience in B2B technology marketing with a strong focus on partner content and field-facing roles.
• Deep understanding of IT infrastructure cloud infrastructure and hybrid cloud ecosystems with Proven ability to navigate and market within complex cloud landscapes and enterprise IT environments.
• Exceptional verbal and written communication skills with the ability to present complex ideas clearly and persuasively
• Deep expertise in partner ecosystem marketing with a strong ability to drive business growth through partnerships.
• Demonstrated success in working with sales leaders to drive pipeline and revenue.
• Proficiency in digital marketing tools including Salesforce Power BI Marketo LinkedIn Sales Navigator sales automation and intent monitoring tools.
• Strong focus on external relationship building
• Comfortable working in cross-functional international teams and engaging with stakeholders across regions
• Fluency in German and English is required; proficiency in additional European languages is a plus

A bit about us

Digital Realty brings companies and data together by delivering the full spectrum of data center colocation and interconnection solutions. PlatformDIGITAL the companys global data center platform provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.

To learn more about Digital Realty please visit follow us onLinkedInandTwitter.

What we can offer you

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.

Join us and youll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team youll get to work with people from different business areas challenge the way we do things and put your ideas into action. Well also give you plenty of development opportunities so you can build a rewarding and successful career with us.

Our Compensation Philosophy

Digital Realty offers its employees a highly competitive compensation package excellent benefits and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the companys overall goals and values.

This is an exciting time to join our business so apply now and make your mark on our future.

The individual in this role will oversee the creation and management of marketing editorial calendars ensuring all content aligns with strategic business objectives and brand guidelines. They will execute localized campaigns develop compelling case studies and support the broader marketing operations team. The role requires close collaboration with both global and subregional stakeholders to ensure content is effectively tailored and delivered across multiple channels. Additionally the marketer will be responsible for monitoring content performance using data-driven analytics making recommendations for improvement and ensuring consistency in messaging and branding across all platforms.

- 4-7 Years of experience in content management or marketing preferably in a multi-regional or global context - Demonstrated expertise in copywriting content editing and managing content calendars - Experience in writing and localizing content for various markets and channels - Strong knowledge of data-driven campaign reporting and analytics - Familiarity with marketing automation platforms preferably Marketo - Proven ability to collaborate with stakeholders across global regional and subregional teams