Podcast & Digital Marketing Producer Haslam College of Business UTK

The Haslam College of Business Office of Marketing & Public Relations seeks a Podcast and Digital Marketing Producer (Full-Time Exempt). This position oversees the development production and promotion of a business college podcast and related digital marketing campaigns. This role blends content strategy research digital storytelling and audience engagement to expand the reach and impact of podcast programming across digital platforms. The Podcast and Marketing Producer unites communications marketing and academic partners to facilitate podcast content creation and digital promotion using social media and SEO/GEO/AEO best practices. This role directly influences the visibility reputation and audience engagement of Haslams podcast initiatives and digital marketing efforts supporting college and institutional storytelling and outreach.

Podcast Content Development:

• Serve as the subject matter expert to inform and shape the content of the HCB podcast
• Research identify and select potential podcast guests aligned with university priorities academic expertise and audience interests
• Develop and present episode concepts discussion topics and interview questions
• Prepare background research and briefing materials for podcast episodes
• Coordinate editorial planning content calendars and podcast-related activities
• Align podcast themes and messaging with institutional brand mission and storytelling goals
• Identify trends in higher education and student life to inform episode topics
• Draft episode outlines show notes titles and promotional copy
• Review and refine content to ensure accuracy clarity and consistency with university standards
• Evaluate listener feedback and engagement metrics to inform future content decisions

Digital Marketing & Promotion:

• Develop and execute digital marketing strategies to promote podcast episodes and related initiatives
• Create compelling written and visual content to support podcast promotion across websites social media platforms digital ad campaigns email campaigns and other digital channels
• Apply SEO/GEO/AEO best practices to podcast descriptions digital ads show notes web pages and promotional content to increase discoverability and engagement
• Generate data-informed improvements to content strategy and digital outreach
• Coordinate with designers videographers and marketing colleagues to produce creative promotional materials

Social Media Management & Engagement:

• Manage and monitor social media accounts for the HCB podcast including content creation scheduling posting and community engagement
• Track audience engagement respond to comments and messages as appropriate and help foster an active online community
• Analyze social media and podcast performance metrics to inform content and promotional strategies
• Be primary content creator and manager of college-owned podcast social media accounts
• Episode and overall reporting of podcast analytics to college partners and admin

Collaboration & Support:

• Coordinate with campus partners host staff agency partners and external guests to support podcast production and promotion
• Stay current on podcasting trends digital marketing best practices and higher education communications strategies
• Perform other related duties as assigned

Required Qualifications

• Education: Bachelors Degree in Communications Marketing Journalism Digital Media or related field
• Experience:24 years of experience in podcast production support digital marketing social media management or content development
• Knowledge Skills Abilities:
  • Excellent organizational and project management skills
  • Strong research and interview preparation abilities
  • Creative thinker with attention to detail
  • Ability to work collaboratively and manage multiple priorities in a deadline-driven environment
  • Strong writing and editing skills with the ability to tailor content for multiple platforms
  • Working knowledge of SEO principles and digital content optimization
  • Experience managing social media platforms and engagement strategies
  • Experience managing digital ad campaigns

Preferred Qualifications

• Experience:
  • Experience working in higher education media or mission-driven organizations
  • Experience using analytics tools to measure digital performance
• Knowledge Skills Abilities:
  • Familiarity with podcast production workflows platforms and distribution channels
  • Basic knowledge of audio or video editing tools

Work Location

• Location: Knoxville TN

• This position ishybrid with 4 days in office and 1 day remote.

Compensation and Benefits:

• UT market range: 09
• Find more information on the UT Market Range structurehere
• Find more information on UT Benefitshere

Application Instructions

To express interest please submit an application with the noted below attachments.

• Resume
• Cover Letter
• List of 3 Professional References

• Candidates are encouraged though not required to share a portfolio or link to any previous work including campaign elements creative assets or production samples that demonstrate their experience.

About The College/Department/Division

The Office of Marketing and Public Relations at the Haslam College of Business is dedicated to maintaining the colleges brand and identity while sharing the compelling stories of its students alumni faculty and staff. Our work spans marketing campaigns public relations advertising and analytics. We support executive and strategic communications for senior leadership and manage a range of publications and digital channels to shape and amplify the colleges voice.

About theHaslam College of Business

TheHaslam College of Businessfounded in 1914setsthe standard in developing future business leaders whose work positivelyimpactsthe world. More than 11000 undergraduategraduateand executive education students are taught by 290 faculty with dedicated staff membersfacilitatingtheir needs. Haslam programs consist of seven departments and nine undergraduate majors. Its eight centersinstitutesand forums as well as its myriad graduate and executive education programs reach across the for profit not-for-profit and governmental sectors of business with a heavy emphasis on practical research. UT was founded in 1794 and wasdesignatedas Tennessees land-grant institution in 1879.