SEO Specialist (Fractional)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
SEO Specialist (Fractional)
Type: Contract 1520 Hours per Week
Reports To: Content Manager
Works Closely With: UX/UI Freelancer & Development Team
About BFG
BFG is building a Proactive Tax & Accounting System for Growth-Focused Business Owners.
We are not a traditional CPA firm. We are building a systems-driven scalable accounting platform designed to help business owners reduce tax liability improve cash flow visibility and make confident financial decisions.
Our growth strategy is centered around organic authority high-intent traffic and structured content architecture. We are building the SEO engine that will power 15000 monthly visitors and consistent recurring client acquisition.
Role Overview
The SEO Specialist will own and execute BFGs organic growth strategy.
This is a hands-on performance-driven role responsible for building strong technical foundations optimizing content for ranking and developing a scalable SEO structure that supports our Proactive Tax & Accounting System positioning.
This role is not about vanity traffic it is about attracting qualified growth-focused business owners searching for strategic tax and accounting solutions.
Key Responsibilities
1 SEO Strategy & Architecture
Conduct a comprehensive technical and content SEO audit
Develop keyword clusters (300500 keywords) aligned with tax and accounting services
Build a topical authority roadmap around:
Business Tax Planning
Accounting Systems
Payroll & Compliance
CFO Advisory
Create 12 pillar page SEO architecture
Map search intent to service pages and blog clusters
2 Technical SEO (In Coordination with Aabasoft)
Identify and resolve:
Crawl and indexing issues
Core Web Vitals gaps
Broken links and redirect chains
Duplicate content and canonical issues
Implement structured schema (Service FAQ LocalBusiness)
Improve internal linking architecture
Optimize URL structure and crawl depth
3 On-Page Optimization
Optimize service pages for high-intent keywords
Improve meta titles and descriptions for higher CTR
Ensure semantic SEO best practices
Strengthen pillar-to-cluster internal linking
Review and refine blog drafts for SEO alignment
4 Search Console & Performance Monitoring
Monitor impressions CTR keyword movement
Track service keyword rankings
Identify underperforming pages for optimization
Deliver monthly SEO performance reports
Recommend data-driven improvements
5 Content Collaboration
Provide keyword briefs to Content Manager
Ensure each blog supports a pillar strategy
Align SEO with conversion-focused UX updates
Build long-term topical authority in the accounting niche
90-Day Performance Expectations
Month 1:
Deliver full SEO audit
Create keyword cluster roadmap
Optimize 10 priority pages
Resolve critical technical errors
Month 2:
Optimize 20 pages
Implement a structured schema across service pages
Strengthen the internal linking system
Improve CTR on existing ranking pages
Month 3:
Demonstrate measurable growth:
30% increase in impressions
20% increase in organic clicks
510 core keywords moving into Top 20 positions
Requirements
Required Qualifications
3 years of hands-on SEO experience
Proven results in ranking competitive service-based websites
Strong technical SEO understanding
Experience with:
Required Skills:
Search Engine Optimization (SEO) Technical SEO Keyword Research On-Page SEO Google Search Console Google Analytics Ahrefs or SEMrush Content SEO Strategy Website Audit (SEO Audit) Link Building / Internal Linking SEO Reporting & Analytics
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
