Senior Director, Global Creative
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Job Location:
Bethesda, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
JOB SUMMARY
Marriott International is entering a new chapter of growth and evolution. The Senior Director Global Creativewill lead thedevelopment and execution of the creative strategy creative concepts brand identity visual identity print collateral and on-property branded items for the brands within the Marriott Bonvoy portfolio. TheSenior Director Global Creativewill lead an internal creative team and manage external creative agencies in the development of breakthrough marketing and experience efforts in partnership with the brand teams. The Senior Director Global Creative must excel in highly conceptual design and display an aptitude for strategic thinking for brands and role will be a core member of Riott Haus Creative the in-house creative agency at Marriott International. This role will lead a team of creatives (art copy video & design) to produce work that exceeds the brand teams expectations. TheSenior Director Global Creative should have a well-rounded approach to developing marketing and experiential elements expressed through all mediums including TV Print OOH Digital Social & Experiential. This role requires expert storyteller skills and someone who can fashion award-winning narratives that build the brand through all mediums and delivers a unique experience. The job includes hands-on development to ensure that all collateral (e.g. photo-shoots illustrations digital imaging etc.) follows both brand and industry standards.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university in Graphic Design Art Advertising Product Design Advertising or related field
- 12+ years of art direction and designdemonstrating progressive career growth and a pattern of exceptional performance
- 5+ years of experience as a Creative Director for brands
- Experience leading consumer marketing campaigns with a focus on TV Print OOH & Social Demonstrated experience with digital marketing and advertising design execution
- Demonstrated experience with Social Media marketing content and advertising
- In-depth and current understanding of design trends and industry best practices
- In-depth and current understanding of social platforms devices and trends
Preferred Experience
- Global hospitality or travel industry experience.
CORE WORK ACTIVITIES
Strategy and execution of creative initiatives
- Leads the creative concepting and execution of creative initiatives for Marriott brands.
- Ensures that creative meets brand guidelines and production standards.
- Supervises the execution of new art such as photo-shoot illustrations digital imaging etc.
- Organizes and prioritizes the creative process so the approval process will not be delayed
- Works closely with entire internal team to develop effective impactful ideas based on tactical plan.
- Oversees and implements visual strategy and workflow of digital marketing and advertising campaigns supporting the brand strategy.
- Manages agency / freelance resources and oversees strategic initiatives related to digital and social strategy for assigned brands.
Consults and partners with stakeholders to provide expertise
- Develops strong relationships with Marriott subject matter experts and channel leaders agencies media and distribution partners to cost-effectively maximize opportunities for the brand while ensuring high quality on-strategy creative is delivered.
- Monitors and reports out on industry best practices and competitive/landscape trends.
- Partners with internal and external PR teams to ensure tight integration and holistic campaigns.
- Assists senior associates in achieving business results by identifying opportunities to enhance processes.
- Participates in annual planning sessions.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Exec
Key Skills
- Marketing
- Logo Design
- Trello
- Adobe Creative Suite
- Martech
- Adobe Photoshop
- Social Media Management
- Adobe Illustrator
- Copywriting
- Customer relationship management
- Experience Design
- Adobe Indesign
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
