Advertising Manager

At GE Appliances a Haier company we come together to make good things for the fastest-growing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.

Interested in joining us on our journey

Position

Location

How Youll Create Possibilities

Key Responsibilities:

Campaign Execution & Delivery

Execute integrated advertising campaigns across digital social and traditional channels ensuring alignment with brand strategy business objectives and target audiences.

Project & Timeline Management

Own day-to-day campaign execution including timelines deliverables and budgetsensuring projects are completed on time within scope and on budget.

Agency & Partner Management

Serve as a primary point of contact for internal and external agency partners providing clear direction timely feedback and ensuring high-quality deliverables.

Cross-Functional Collaboration

Partner closely with Brand Product Sales and broader Marketing teams to align on campaign inputs messaging priorities and execution plans.

Performance Tracking & Optimization

Monitor campaign performance compile and analyze results and support ongoing optimization efforts to improve effectiveness and ROI.

Creative & Asset Management

Oversee the development review and approval of creative assetsensuring accuracy consistency with brand guidelines and compliance with legal and regulatory standards.

Social Media Execution

Support end-to-end execution of social campaigns including content capture scheduling paid amplification community engagement and performance reporting.

AI-Enabled Marketing Execution

Leverage AI-powered tools and marketing technologies to streamline workflows enhance content development and generate actionable performance insights.

Consumer-Centric Execution

Apply consumer insights and audience data to ensure campaigns resonate and drive meaningful engagement.

Budget Management

Track and manage campaign-level budgets including spend monitoring invoice reconciliation and ensuring adherence to approved financial plans.

What Youll Bring to Our Team

Qualifications:

Basic Qualifications

• Bachelors degree from an accredited college or university

• 5 years of experience in marketing advertising or a related field (agency or in-house)

• Proven ability to manage multiple projects simultaneously and meet deadlines

• Strong attention to detail and commitment to executional excellence

• Excellent communication and collaboration skills

• Experience working cross-functionally in a matrixed organization

• Familiarity with AI and/or marketing technology tools to drive efficiency and effectiveness

• Willingness to travel up to 25%

Preferred Qualifications

• Experience executing integrated campaigns across digital social and traditional channels

• Familiarity with marketing media and project management tools (e.g. Workfront Asana media platforms)

• Experience working with agencies or creative teams on asset development and campaign execution

• Working knowledge of campaign performance metrics reporting and optimization techniques

• Experience leveraging AI tools for marketing workflows content creation or analytics

• Background in consumer marketing retail or agency environments

#LI-DL1

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply please send an e-mail