Associate Director, Analytics

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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AboutWPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Skills and Experience

What you will do:

• Strategic Consulting: Act as the primary subject matter expert and consultant for all matters regarding advanced data-driven analysis statistics experimental design and measurement across your dedicated product portfolio.
• Project Leadership: Partner with internal cross-functional teams and external client stakeholders to ideate design and lead the execution of high-impact analytics and measurement initiatives.
• Actionable Insights & Storytelling: Guide the strategic direction of analysis for tests and experiments providing key perspectives and ideas. Synthesize complex data findings into a cohesive compelling story to deliver impactful recommendations to clients and internal stakeholders.
• Vision & Planning: Drive the long-term analytics strategy and roadmap. Develop own and lead comprehensive measurement plans that align with broader business and client objectives.
• Advanced Measurement: Champion advanced digital advertising measurement methodologies guiding teams and clients through complex frameworks such as incrementality testing Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM).
• AI Innovation & Best Practices: Provide strategic and technical guidance on novel Generative AI and Predictive AI-driven projects and automated data pipelines. Educate the team on best practices and execution standards.
• Stakeholder Management: Seamlessly manage expectations across internal teams and external clients ensuring that all analytics deliverables are executed on time and to the highest quality standards.

What you will need:

• Experience: 6-10 years of professional experience in a data science analytics or related quantitative field.
• Agency & Client-Facing Experience: Proven experience working in an agency or consultative environment with a strong track record of managing client relationships and presenting technical concepts to non-technical audiences.
• Technical Proficiency: Strong hands-on proficiency in SQL and Python for data manipulation and analysis. Prior hands-on experience building or deploying predictive AI models is highly preferred to effectively guide the execution team.
• Statistical Expertise: Deep understanding of and practical experience with hypothesis testing statistical analysis and experimental design (A/B testing multivariate testing).
• Digital Advertising/Ad-Tech: Proven experience with digital marketing measurement ad-tech ecosystems and advanced attribution modeling.
• Mentorship & Leadership: Demonstrated ability to mentor educate and guide analysts. Note: flexible on the structure of this role and can tailor the balance of individual contribution versus direct people management based on the successful candidates strengths.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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While we appreciate all applications received only those candidates selected for an interview will be contacted.

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