Marketing Operations Analyst
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Key Responsibilities
- Evaluate pre-campaign plans by analyzing historical performance benchmarks and measurement considerations.
- Partner with Insights & Analytics in development of business cases by structuring relevant data and articulating the strategic rationale on expected campaign performance outcomes.
- Translate post-campaign analyses from Insights & Analytics into clear actionable insights and recommendations for marketing and business stakeholders
- Set up maintain and track OKRs KPIs for marketing initiatives including reach engagement conversion and ROI.
- Engage media agencies to track and analyze campaign effectiveness across digital paid media social CRM and offline channels
- Support the marketing learning agenda - ensuring test-and-learn analysis informs future direction for continuous campaign optimization and marketing effectiveness
- Partner with the Insights & Analytics team to apply appropriate measurement frameworks methodologies and best practices.
- Prepare regular performance reports dashboards and decision-ready summaries for the Marketing team/leadership reviews
- Build and maintain reporting tools and dashboards using platforms such as Power BI or Tableau.
- Present findings in a concise and practical way to support decision-making across marketing initiatives.
- Promote disciplined and consistent use of measurement standards and reporting frameworks with relevant teams.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications :
- Bachelors degree with 35 years experience in marketing planning project management statistics economics or related field
- Strong organizational skills and the ability to manage multiple projects and stakeholders simultaneously
- Strong experience with digital marketing channels and platforms (Google Ads Meta programmatic media CRM/email)
- Proficiency in data visualization and reporting tools (Power BI or Tableau)
- Ability to translate data-driven insights into clear business recommendations
- Fluency in AI-powered productivity and operations tools with the ability to identify and apply AI solutions to improve workflows
- Strong stakeholder management and communication skills with the ability to collaborate effectively across teams
- Hight attention to detail and commitment to data integrity
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and b ... View more
