Associate Director, Consumer Marketing Migraine

Florham Park, NJ - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Candidates for this position can be located in either Florham Park NJ or Mettawa IL.

The Associate Director Migraine Consumer Marketing serves as the patient brand and product subject matter expert for consumer marketing across the organization. They will work closely with multiple cross-functional teams and own external agency relationships to support key initiatives to drive brand success.

Key Job Responsibilities

Lead evolution of brand consumer marketing strategy - including positioning segmentation omni channel strategy - to ensure continued alignment against objectives and long-term plan.
Develop data-driven insights leveraging internal and external partners and diverse data sources to inform strategic planning and in-market execution
Lead the development execution and optimization of marketing tactics including creative media planning and effectiveness metrics.
Collaborate with external agencies internal partners and leadership to build and execute marketing plans aligned to business goals.
Provide leadership direction and development for direct reports and foster positive working relationships while building a collaborative integrated commercial brand team
Partner with internal groups (e.g. Public Affairs Legal Regulatory Medical and Project Management) to ensure compliance and consistency in approach and messaging.
Identify and implement new technological and operational capabilities in partnership with the internal Centers of Excellence (COE).
Support the brands annual planning process representing both DTC and cross-functional brand needs in development alignment and presentation to senior leadership.

Qualifications :

Bachelors Degree required.
Proven marketing experience with increased proficiency in all marketing skills.
Previous cross franchise/cross channel marketing experience preferred.

Preferred Qualifications:

8 years of consumer marketing experience prior Pharma and broadcast TV development. experience preferred
Deep understanding of brand management principles including positioning personality & overall campaign development.
Proven experience developing and executing consumer marketing campaigns across all channels (i.e. TV Digital Social Website CRM).
Track record of delivering impactful and timely in-market execution marketing campaigns
Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation.
Experience managing multiple external agencies (advertising media digital database) and internal partners.
Ability to influence at all levels in a highly matrixed organization including senior management.
Strong planning and organization skills attention to detail execution and follow-through.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

Employment Type :

Full-time

Candidates for this position can be located in either Florham Park NJ or Mettawa IL.The Associate Director Migraine Consumer Marketing serves as the patient brand and product subject matter expert for consumer marketing across the organization. They will work closely with multiple cross-functional ...

Candidates for this position can be located in either Florham Park NJ or Mettawa IL.

Key Job Responsibilities

Lead evolution of brand consumer marketing strategy - including positioning segmentation omni channel strategy - to ensure continued alignment against objectives and long-term plan.
Develop data-driven insights leveraging internal and external partners and diverse data sources to inform strategic planning and in-market execution
Lead the development execution and optimization of marketing tactics including creative media planning and effectiveness metrics.
Collaborate with external agencies internal partners and leadership to build and execute marketing plans aligned to business goals.
Provide leadership direction and development for direct reports and foster positive working relationships while building a collaborative integrated commercial brand team
Partner with internal groups (e.g. Public Affairs Legal Regulatory Medical and Project Management) to ensure compliance and consistency in approach and messaging.
Identify and implement new technological and operational capabilities in partnership with the internal Centers of Excellence (COE).
Support the brands annual planning process representing both DTC and cross-functional brand needs in development alignment and presentation to senior leadership.

Qualifications :

Bachelors Degree required.
Proven marketing experience with increased proficiency in all marketing skills.
Previous cross franchise/cross channel marketing experience preferred.

Preferred Qualifications:

8 years of consumer marketing experience prior Pharma and broadcast TV development. experience preferred
Deep understanding of brand management principles including positioning personality & overall campaign development.
Proven experience developing and executing consumer marketing campaigns across all channels (i.e. TV Digital Social Website CRM).
Track record of delivering impactful and timely in-market execution marketing campaigns
Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation.
Experience managing multiple external agencies (advertising media digital database) and internal partners.
Ability to influence at all levels in a highly matrixed organization including senior management.
Strong planning and organization skills attention to detail execution and follow-through.

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

Employment Type :

Full-time

Key Skills

Digital Marketing
B2B Sales
Marketing
Pardot
Marketing Automation
Customer Segmentation
HubSpot
Multichannel Marketing
Market Research
Affiliate Marketing
Social Media Management
Lead Generation

Apply Now

About Company

AbbVie

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click