Paid Media Specialist

Work for Melbournes fastest growing tech and entertainment company.

Whats in it for you
In gaming speed wins. The market moves fast competitors react faster and player behavior shifts overnight. If you are able to keep up spot trends before they appear in a dashboard and act without waiting for permission - this role is for you.

Your role with us:

As a Paid Media Specialist you will live in the Ads manager not just visit it for weekly reports. Take a hands-on approach to performance marketing treating campaign optimisation like a craft. Build launch monitor and optimise campaigns daily across Google and Meta with your fingers on the pulse of every dollar spent.

Please Note: We believe in the value of in-person collaboration! This is a full-time on-site role at our Melbourne CBD office where youll work closely with our dynamic team to drive innovation and growth.

Who are we
Easygo is the Australian powerhouse behind some of the most popular brands within the iGaming industry including Stake KICK and Twist Gaming.

Stake is the worlds popular online casino and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with KICK the vibrant live streaming platform which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio Twist Gaming which takes creativity to new heights by crafting cutting-edge and captivating games.

Headquartered in the beautiful city of Melbourne our growth has been remarkable. From humble beginnings to a thriving workforce of 600 weve expanded not only in numbers but in ambition. There really is something for everyone here whether you work in Tech Marketing Operations Mathematics or Design we are sure to have something for everyone.

Click play on your career today!

What you will do:

Campaign Building & Execution (80% of role)

• Build launch and manage campaigns from scratch across Google Ads Meta Ads X TikTok and other assigned ad platforms
• Write test and refine ad copy creative briefs and campaign assets
• Collaborate closely with designers product and marketing leads while maintaining a strong understanding of high-performing creative
• Conduct daily keyword research audience mining and bid adjustments
• Set up tracking naming conventions and campaign structures that are clear scalable and easy for others to manage

Real-Time Optimisation

• Monitor campaign performance daily with a focus on immediate action not reporting
• Identify and fix underperforming campaigns quickly
• Adjust bids budgets and audience targeting throughout the day based on real-time data and market conditions
• Identify and scale high-performing creatives while pausing underperforming ones

Reporting & Insights

• Analyse performance data daily weekly and monthly with a focus on actionable insights
• Deliver clear concise updates outlining performance key drivers and next steps
• Build and maintain live dashboards for stakeholders to access performance at any time

Cross-Functional Collaboration

• Partner with Creative Social Product and Affiliate teams to align campaigns with launches offers and key events
• Share real-time performance insights with creative teams to inform ongoing asset development
• Work with paid media leads to test new platforms tools and strategies and execute those tests

Testing & Continuous Learning

• Run A/B tests across audiences creatives landing pages offers and bid strategies
• Stay up to date with platform updates and industry trends across Google Meta TikTok and programmatic channels
• Proactively identify and test new opportunities
• Document learnings and share insights to improve team performance

What you will bring:

• 3 years of hands-on performance marketing experience with daily execution in Google Ads and Meta Ads Manager
• Proven track record of managing budgets independently and delivering against CPA ROAS and LTV targets
• Strong expertise in bid management audience segmentation and campaign structuring
• Experience working in competitive high-volume verticals such as gaming e-commerce fintech or travel (gaming experience is a strong plus)
• Demonstrated experience managing medium to large-scale budgets
• Proficiency in analytics and reporting tools including Google Analytics Looker Studio Supermetrics or similar

Bonus points if you also have:

• Exposure to programmatic platforms such as DV360 and The Trade Desk
• Knowledge of the gaming/gambling sector and its regulatory landscape
• Bachelors degree in Marketing Business Data or a related field
• Fluency in Portuguese Spanish or another language

Some of the perks of working with us:

Office Perks & Environment

• In-house baristas serving free coffee fresh juices and smoothies
• Daily catered breakfast and regular company-wide events
• Snack walls and drink fridges on every floor
• Fun /modern office spaces with pool tables table tennis gaming consoles and an F1 simulator

Wellbeing & Personal Development

• Access to our Employee Assistance Program for you and your loved ones
• 9000 courses on our Learning & Development platform
• One paid volunteer day per year
• Weekly Wednesday massages by professional masseuses

Team Connection & Rewards

• Team budgets for lunches and activities to celebrate achievements
• Social sports teams and participation in Corporate Games
• Easygo branded swag
• Birthday and work anniversary gift vouchers plus a chance to win some huge prizes

Events & Experiences

• Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
• Office visits from big-name streamers
• Meet Ambassadors like Alex Pereira Israel Adesanya
• Ballots for exclusive tickets to events like Formula 1 UFC and more sporting and music events

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyones perspectives and experiences we never discriminate on the basis of race religion nationality gender identity or expression sexual orientation age or marital veteran or disability status.

Were a global team of dreamers creators and game-changers from every walk of life united by a passion for entertainment that inspires the world.

We believe that the best ideas come from different perspectives so we actively welcome and champion talent from all backgrounds cultures identities and experiences. Whether youre just starting out or bringing decades of experience your unique voice matters here.

Come as you are. Be part of something bigger. Click play on your career today.