Junior CRM Manager

About us

Were Dyson: engineers problem-solvers and pioneers driven by a simple philosophy; solve the problems others ignore. Our technology doesnt just work; it redefines the space it enters. Our mission Make Dysons difference clear to the world with stories content and experiences that help people discover understand and get the best out of every machine.

About the role

As our Junior CRM Manager you will support the success and growth of our CRM channels including email app push and WhatsApp across the three DACH markets. Reporting into the CRM Manager you will contribute to the planning execution and optimisation of initiatives that support customer loyalty and drive growth.

In this role you will be hands-on with campaign deliveries and learning how to make messages relevant and compelling for different customer groups. A key part of your position will be analysing campaign performance identifying the right audiences and developing personalised experiences that drive loyalty and satisfaction.

Youll collaborate across functions gain exposure to strategic decision-making and play an important part in shaping the channels future development.

This position is ideal for someone early in their digital marketing career eager to grow and develop towards a more strategic CRM marketing role.

Key Responsibilities:

• Drive the end-to-end delivery of CRM campaigns across email app push and WhatsApp championing enhancements to the customer experience while ensuring alignment with business strategy.

• Continuously analyse optimise and document campaign performance using analytics tools to track key metrics and provide insights for improvements.

• Plan implement and evaluate A/B tests to continually optimise campaign performance.

• Create target audiences based on preferences engagement or lifecycle stage to deliver targeted relevant communications.

• Support and contribute to automated journeys (onboardings or lifecycle communication).

• Manage collaboration with cross-functional teams and external partners ensuring seamless execution and continuous improvement of campaigns and automation workflows.

About you

• Bachelors degree in business Marketing or a related field (Masters / MBA is a plus).

• 24 years of experience in CRM email marketing or ECommerce (agency or clientside).

• Foundational understanding of CRM channels (e.g. email app WhatsApp print) and familiarity with performance KPIs.

• Foundational experience with CRM and marketing automation platforms (e.g. Salesforce Marketing Cloud Emarsys Bloomreach etc.)

• Strong communication skills with the ability to collaborate with internal crossfunctional teams and partners.

• Solid analytical mindset; comfortable working with data performing checks and drawing initial insights.

• Basic experience with analytics tools (e.g. Google Analytics Adobe Analytics or similar); willingness to upskill quickly if needed.

• A structured proactive working style with attention to detail and the ability to independently manage tasks with guidance from the DACH CRM Manager.

• Interest in e-commerce and CRM trends across the DACH region and motivation to grow into a more strategic role.

• Proficient in both German and English (written and verbal).

Working policy

Our campus culture is built on connectioncollaboration in person shared creativity and hands-on learning. Thats why we dont offer a regular hybrid arrangement. Working side by side powers our best ideas fuels belonging and keeps us pushing boundaries together.

Benefits

At Dyson Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial Lifestyle and Health Benefits we provide support tailored to every stage of life and the moments that matter most.

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Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.