Social Media & Influencer Manager

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Social Media & Influencer Manager

Location: Tokyo Japan

About the role:

Looking to do the best work of your career

Do it with one of the most respected global brands on social. Were building a team across 15 markets to own our client brands social presence end to end: insight and ideation platform-native creative publishing live ops and community. From the first idea to the final reply youll shape how clients brand shows up every day and create work that influences culture.

Youll move at newsroom speed with rigorous craftlaunching ideas that travel partnering with standout creators and turning comments into conversations that become cultural moments. The brief is straightforward: make the brand most culturally relevant brand on social. Youll have the scale purpose and creative freedom to make it real.

This is a genuinely dual role. Youll run the day-to-day social operation content planning publishing community engagement and performance tracking while simultaneously building and managing the creator community that brings clients brand to life in the most authentic relatable way across platforms. Two disciplines one joined-up function. If you thrive on variety move fluidly between the operational and the relational and understand instinctively how creator content and owned social amplify each other this is the role for you.

Ifyouremotivated by ideas that matter sharpened by data and committed to making the internet more positive this is the place to do it. Bring your craft and your courage. Togetherwellbuild culture not just content and do the best work of our careers.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

Youll be one of the people who makes the brands social presence happen day in day out across two interconnected workstreams that together define how the brand shows up and who tells its story.

On the social side youll manage the daily rhythm of the brands channels: content calendars publishing copy community management and performance tracking across TikTok Instagram YouTube and emerging platforms. On the creator side youll identify recruit brief and manage the influencers and content creators whose authentic voices carry Doves values to audiences the brand couldnt reach alone.

The brands relationship with creators is different from most beauty brands. The people who represent the brand need to genuinely reflect the diversity honesty and purpose the brand stands for. Were not looking for reach alone were looking for trust authenticity and real alignment with the brandscommitment to inclusive beauty and self-esteem. That takes someone with strong instincts for people culture and platform and the operational precision to manage a complex multi-workstream role without losing the detail.

Success means channels that run smoothly content that consistently meets brand and platform standards a community that feels genuinely listened to a creator network that is thriving and well-managed and performance data that reflects steady growth in reach engagement and brand affinity.

What you will be doing:

Content Planning and Publishing

• Create and manage clients brand social content calendars across TikTok Instagram YouTube and emerging platforms ensuring a consistent cadence of planned campaign and reactive content including creator and influencer content within a single integrated schedule
• Schedule and publish content across platforms ensuring every post meets brand guidelines platform specifications and accessibility standards (captions alt text format requirements)
• Write and adapt social copy for each platform ensuring the brandstone of voice is consistent compelling and native to the channel
• Coordinate with the creative team and content creators to ensure assets owned and creator-produced are delivered on time correctly formatted and ready to publish
• Support the Senior Social Media Manager in planning always-on content campaign activations and seasonal or product-launch moments

Community Management and Engagement

• Monitor the brands social channels daily responding to comments messages and mentions in a timely on-brand and thoughtful manner
• Engage proactively with clients brand audience fostering a sense of community and connection that reflects the brands values of inclusivity and real beauty
• Track trending topics hashtags cultural moments and platform features flagging relevant opportunities to the wider team and whereappropriate drafting reactive content
• Identify opportunities to surprise and delight the brands audience through creative engagement timely responses and community-building moments

Creator Identification and Recruitment

• Identify contact and recruit creators on an ongoing basis building a diverse community of influencers who authentically represent clients brand values and resonate with target audiences across platforms
• Evaluate potential creator partners based on audience relevance content quality engagement authenticity brand alignment and representation of diverse beauty
• Maintain and manage a structured creator database tracking tiers content output performance and relationship status

Creator Community Management

• Develop and manage clients brand creator engagement programme building genuine long-term relationships with influencers rather than transactional campaign-by-campaign partnerships
• Manage ongoing communication and dialogue with the creator community ensuring creators feel valued informed and connected to clients brand purpose
• Create and distribute regular community communications newsletters updates and exclusive content that keep creators engaged between activations
• Organiseand support creator events focus groups and community moments that deepen relationships and generate insight
• Ideate and produce creative product mailers and gifting activations that surprise and engage creators in ways that feel personal andon-brand

Campaign and Creator Activation

• Brief and manage creators for campaign activations always-on content product launches and cultural moments ensuring deliverables are on time on brand and aligned with platform best practices
• Develop creative briefs for influencer content that give creators clear direction while leaving room for authentic platform-native expression
• Coordinate with the creative and social teams to ensure influencer content is integrated into the broader content calendar and campaign plans
• Track and record all creator content ensuring proper usage rights approvals and compliance with advertising and disclosure regulations

Performance Tracking and Reporting

• Track and report on social channel performance and influencer campaign performance compiling regular reports on reach engagement saves shares audience growth and creatorprogrammeimpact
• Use native platform analytics social management tools and influencer platforms tomonitorcontent effectivenessidentifytrends and feed learnings back into briefs and strategy
• Support the Senior Social Media Manager and Data Analyst in building a continuous learning loop between content output creator performance and data

Platform Expertise and Trends

• Stay current with social platform updates algorithm changes new features and emerging content formats including creator-led formats sharing relevant developments with the team
• Contribute ideas fornew contentformats series engagement approaches and creator partnership models based on platform evolution and audiencebehaviour
• Ensure the studios content and creator approach reflects the latest platform best practices for organic reach and engagement

Client Partnership and Collaboration:

• Work closely with the clients brand team on day-to-day social activity and creator programme updates keeping stakeholders informed of whats publishing whats performing and whats coming next
• Manage client feedback and approvals within both the publishing and influencer workflows keeping the process clear and moving efficiently
• Contribute to briefing processes helping to translate client briefs and campaignobjectivesinto clear direction for the creative team and creator community

What you need to be great in this role:

• A strong background spanning social media management and influencer or creator management ideally for consumer brands in beauty personal care wellness or FMCG with hands-on experience across both disciplines rather than one alone
• Strong platform fluency across TikTok Instagram YouTube and emerging social channels including a clear understanding of content formats algorithms audiencebehaviours and publishing best practices
• Experience managing social content calendars and publishing workflows across multiple platforms including the integration of creator content within owned publishing schedules
• Solid copywriting skills with the ability to write platform-native social copy that reflects a brands tone of voice and connects with diverse audiences
• A proventrack recordof identifying recruiting briefing and managing influencers and content creators with experience building ongoing relationships rather than one-off activations
• Experience developing and managing creator communities or ambassadorprogrammes including community communications gifting and events
• An understanding of influencer contracts usage rights disclosure regulations and compliance requirements
• Strong project management skills with the ability to manage multiple creator relationships campaigns publishing workstreams and competing deadlines without losing attention to detail
• Experience using social media management tools (such as Sprinklr Hootsuite or Sprout Social) and influencer management platforms (such asCreatorIQTraackr Grin or similar)
• The ability to track and report on social and influencer performance metrics with a clear sense of what the numbers mean and how they inform decisions
• An authentic interest in creator culture social platforms and inclusive representation with experience or a strong interest in working with diverse creators who reflect a broad range of backgrounds identities and experiences
• A collaborative proactive working style with the confidence to flag opportunities raise issues and contribute ideas across the team
• Professionalproficiencyin English;additionallanguages are a plus

Gen AI and Agentic Thinking:

• Workingproficiencywith Gen AI tools (such as ChatGPT Claude Grammarly Perplexity) to support copy drafting content ideation creator research brief development trend monitoring and reporting
• An agentic approach to your work: ability to self-organiseacross a busy multi-workstream role manage competing priorities find efficient solutions and take initiative without waiting to be directed
• Willingness to experiment with AI tools as part of both the social and influencer workflow understanding when they add genuine value and when human creativity cultural nuance and relationship instinct arewhatsneeded
• Understanding of AI capabilities and limitations with a commitment to human judgement in relationship management creative evaluation and brand alignment decisions
• Qualifications:Formal degrees are welcome but notrequired. Equivalent experience counts. Experience can be gained through work study volunteering or self-directed learning.

NICE TO HAVE:

• Experience working on beauty personal care wellness or lifestyle brands
• Experience in an in-house agency embedded studio or social-specialist environment
• Multi-market social or influencer experience with an understanding of adapting content and creator strategies across regions and cultures
• Experience with influencer-led content production including on-set coordination and creator direction
• Experience working with creators on purpose-led or social impact campaigns
• Familiarity with social listening tools and basic audience research
• Experience with accessibility in social publishing (captions alt text inclusive content practices)
• Familiarity with paid social amplification and how organic creator and paid content work together
• Experience with social commerce affiliate-driven influencer models or conversion tracking

Req ID: 16910

#LI-RO1 #LI-Hybrid

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.