Head of Content & Storytelling Fractional
Chicago, IL - USA
Job Summary
Head of Content & Storytelling
Mission
Turn Good Trouble into adaily unavoidable cultural presencethrough powerful storytelling across platforms.
What This Role Really Does
This person ensures:
The brand shows upevery day everywhere with intention
The story isfelt not just told
Key Outcomes
Build ahigh-output content engine (daily/weekly cadence)
Scale Dee as acategory-defining founder voice
Driveorganic reach engagement and cultural relevance
Createsignature content series (Blues leadership legacy)
Core Responsibilities
Own content strategy across:
LinkedIn (thought leadership)
Instagram (brand lifestyle)
Email/newsletter (conversion depth)
- TikTok (engagement lifestyle)
Video (short-form long-form)
Build and manage:
Content calendar (90-day rolling)
Creative team (design video copy)
Develop:
Campaigns (Trouble in Blues Pour With Purpose)
Founder storytelling platform (Courage by Design integration)
Track and optimize engagement conversion
Ideal Profile
Background in:
Media storytelling or brand content
Has builtaudience-driven brands or personalities
Understandsalgorithm emotion narrative
Can balanceluxury authenticity
Required Experience:
Director
Key Skills
About Company
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