Join our Relationship Marketing Strategy Network at Merkle

Dentsu

Job Location:

Chicago, IL - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

This job posting is an opportunity to express your interest in working with the Relationship Marketing Strategy team at Merkle. By registering with our talent network you will be among the first to hear about new and upcoming job openings.

As a member of this team you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.

Here are the different levels we will be hiring for:

Senior Associate Relationship Marketing Strategy
Manager Relationship Marketing Strategy
Senior Manager Relationship Marketing Strategy
Director Relationship Marketing Strategy
Senior Director Relationship Marketing Strategy

How to Show Interest: Complete this application. By registering your interest youll be added to our talent pool for current and future job openings. Well contact you directly if theres a match for an upcoming role or opportunity.

Note: This is not a job application for a specific position but rather an invitation to express your interest in joining dentsu the future. We are always excited to connect with talented people who are passionate about contributing to our success.

The Team

The Relationship Marketing Strategyteamleadsthe development of omnichannelstrategiesleveragingfirstparty data to deliver personalized customer experiences. Theypartner closely with crossfunctional teams-including media analytics and Salesforce Marketing Cloud delivery-to design segmentation personas and customer journeys that support a true 1:1 peoplebased marketing approach.

Asa member of theRelationship Marketing Strategyteam you will playa central rolein shaping how brands build meaningful ongoing relationships with their customers. You will craft omnichannel strategies-spanning CRM email SMS web and mobile app-to help clients unlock the value of their firstparty data and transform it into personalized connected customer experiences. Thisteamblends analytical rigor creative problemsolving and thought leadership with a strong focus on 1:1 peoplebased marketing.As a senior clientfacing leader youwouldcultivate trusted relationships uncover growth opportunities and ensure that every engagement delivers meaningful value.

Key Responsibilities

This is a general list ofresponsibilitieswhich may vary across thedifferent levelsmentioned.

Support and/orleadthe creation and delivery of integrated omnichannel marketing strategies across CRM email SMS mobile app and webchannels.

Translate firstparty data opportunitiesMarTechadvancements andCRM capabilities into actionable marketing strategies.

Develop customerpersonassegmentationstrategiesandfullfunnel customer journeyframeworks that shape personalized experience to alignto clientobjectives.

Partner with media analytics and delivery teams to bring strategies to life.

Provide strategic leadership across client engagements and become a trusted advisor to senior stakeholders.

Identifygrowth opportunities and deliver recommendations that strengthen longterm client relationships.

Define key data points and performance indicators to measure the impact of strategy and optimization opportunities.

Guide crossfunctional partnerscreative account management operations and analyticsto ensure unified customercentric execution.

Define meaningful KPIs measurement plans and insight frameworks to quantify the impact of marketing strategies on business outcomes.

Required Qualifications

This is a general list of qualifications which may vary across thedifferent levelsmentioned.

Extensive experience developing omnichannel customer marketing or CRM strategies.

Proven background working with firstparty data personalization and 1:1 marketingprograms.

Understanding ofsegmentation methodologiespersonadevelopment and customer journey design.

Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms(i.e. Braze Marketo Adobe)

Ability to translate insights and technology capabilities into strategic recommendations.

Skills & Competencies

Strategic and analytical thinking with strong problemsolving skills.

Datadriven decisionmaking.

Client relationship leadership.

Excellent storytelling and presentation skills.

Ability to simplify complex ideasand datainto clear actionable strategies.

Strong senseof ownership and accountability

Curiosity about emerging technology and evolving consumer behavior

Location:

New York

Brand:

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.

Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Job Description:This job posting is an opportunity to express your interest in working with the Relationship Marketing Strategy team at Merkle. By registering with our talent network you will be among the first to hear about new and upcoming job openings.As a member of this team you will join a team...