Segment Marketing Manager DDX (Data Driven Customer Experience)

This is not a remote/hybrid position and will report to our Global Headquarters in Cleveland Ohio 5x a week.

Core Responsibilities

Stakeholder Liaison for Pro & DIY Segments

• Be an indispensable partner to Pro and DIY segment leaders to understand business needs customer journeys and growth goals.
• Represent stakeholder interests to DDX and agency partners; ensure alignment on objectives scope timelines and success criteria.

• Translate business needs into clear actionable briefs and prioritize work that delivers measurable impact.

Database Marketing & Lifecycle Orchestration (CRM SMS Email Rep Call Support)

• Drive audience/campaign planning and activation across CRM email SMS and rep call support workflows; ensure list governance segmentation logic contact strategies and cadence are fit-for-purpose.
• Partner with DDX SMEs on data activation integrations and marketing technology enablement; ensure compliance with privacy preference and opt-in rules.
• Support creation and maintenance of journey maps/playbooks for acquisition onboarding repurchase retention and reactivation across Pro and DIY.

Audience Intelligence & Customer Understanding

• Work closely with DDX stakeholders to help quantify audience size and opportunity by segment; build actionable segmentations/personas tied to shopping behaviors value lifecycle stage and channel engagement.
• Aggregate and socialize insights on shopping behaviors (e.g. project frequency basket composition store vs. digital preferences) and program engagement (channel effectiveness creative resonance offer response)

Measurement Test & Learn and Analytics

• Align with Marketing Segment teams to establish KPIs and learning agendas by program (e.g. CRM/SMS/email funnels rep call outcomes retention lift lifetime value CAC/ROI).
• Work with Measurement teams to design and run A/B and multivariate tests; partner with analytics to measure incrementality and attribution and translate findings into concrete optimizations.
• Ensure executive-ready performance narratives and recommendations by DDX teams that connect activity to business impact (revenue margin loyalty and incrementality).

Project Prioritization & Delivery Excellence

• Work closely with PMO team to ensure necessary information for intake triage and prioritization for Pro & DIY requests into DDX; balance speed-to-market with quality and compliance.
• Ensure on-time accurate polished deliverables (technology implementations data activations analyses dashboards and executive summaries).

Cross-Functional Alignment & Thought Leadership

• Be the dot-connector across DDX MarTech Data Science IT Legal/Privacy and agency partners; reuse and scale solutions across Pro and DIY where practical.
• Champion customer-centered data-driven decision-making; evangelize best practices in audience strategy messaging cadence and measurement.
• Anticipate risks address dependencies early and lead solutions to complex problems with a test-and-learn mindset.

Success Milestones

First 90 Days

• Exposure and deep understanding of each of the DDX teams and their role in supporting the PRO and DIY segments.
• Build relationships with Pro & DIY stakeholders and DDX SMEs; map goals KPIs and in-flight initiatives.
• Audit current CRM/SMS/email/rep call programs data sources and reporting; identify quick-win optimizations.
• Deep understanding of intake/prioritization process and aligned KPI framework across major programs with Measurement teams.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Companys staff employees and business relationships.

FORMAL EDUCATION:

Required:

• Bachelors Degree

KNOWLEDGE & EXPERIENCE:

Required:

• 2 years working with sales & marketing technology (such as a CRM system); experience managing technical implementations
• 2 years of field sales experience; or experience supporting field sales teams
• Experience managing relationships with internal or external stakeholders
• Experience managing or collaborating with vendors/agencies or other external partners

Preferred:

• 5 years in field sales role or support role
• Experience with customer relationship marketing digital marketing and/or customer analytics
• Familiarity with marketing technology marketing operations customer data
• Experience managing direct reports
• Experience with project management software/tooling (JIRA Workfront Trello Basecamp or similar)