Manager Data Analytics

The Opportunity: 

The Manager Data Analytics plays a critical role within Mattels DTC Consumer Data & Analytics team helping unlock the value of consumer and ecommerce data to drive business growth. This role sits at the intersection of analytics technology and business strategypartnering with stakeholders across ecommerce digital marketing product merchandising and technology to transform data into actionable insights.

As a leader on the analytics team you will drive complex analytical initiatives guide measurement strategy and develop scalable reporting and analytical solutions that help the organization understand consumer behavior optimize performance and identify opportunities for growth. You will also mentor analysts on the team establish best practices in analytics and experimentation and help shape the evolving analytics strategy supporting Mattels global DTC ecosystem.

The ideal candidate is both technically strong and business-oriented with a passion for solving complex problems mentoring others and translating data into meaningful business impact.

What Your Impact Will Be: 

Advanced Analytics & Modeling

• Design and execute complex analyses using statistical and computational methods to evaluate ecommerce performance consumer behavior and marketing effectiveness
• Apply advanced statistical techniques such as regression analysis hypothesis testing causal inference and experimental design to evaluate business initiatives and product changes
• Develop predictive and descriptive models to estimate outcomes such as consumer lifetime value purchase propensity churn risk and campaign performance
• Prototype and evaluate advanced analytical approaches including machine learning methods and domain-specific models where appropriate

Data Engineering & Data Architecture Collaboration

• Write highly optimized SQL queries to extract transform and analyze large-scale datasets across multiple relational databases and cloud data platforms
• Partner closely with data engineering teams to design and improve scalable data pipelines data models and data structures that support analytics and reporting needs
• Ensure data integrity consistency and accuracy across DTC data sources including ecommerce platforms digital analytics CRM marketing systems and operational data
• Contribute to improvements in data architecture analytics workflows and data governance practices that enable reliable and scalable analysis

Data Visualization & Analytics Products

• Design and build scalable dashboards and reporting solutions that enable stakeholders to monitor key DTC performance metrics and identify opportunities for growth
• Develop interactive visualizations and data products that communicate complex analytical results clearly and effectively
• Establish visualization standards and best practices that ensure clarity consistency and actionable storytelling across analytics outputs
• Deliver insights through compelling data storytelling that supports executive decision-making

Measurement Experimentation & Performance Analysis

• Define measurement frameworks and key performance indicators for ecommerce initiatives digital marketing campaigns and consumer engagement programs
• Lead experimentation initiatives including A/B testing and experimental design to evaluate product features merchandising strategies and marketing initiatives
• Analyze and interpret experimental results to provide clear recommendations and guide product and business strategy
• Develop standardized approaches for measuring funnel performance customer journeys and consumer lifecycle behavior

Analytics Leadership & Cross-Functional Partnership

• Lead high-impact analytics projects that support Mattels Direct-to-Consumer ecommerce strategy and digital transformation
• Translate complex business questions into structured analytical approaches and technical solutions
• Mentor analysts on advanced analytical methods coding standards and best practices in analytics development
• Partner with product marketing merchandising and technology teams to embed data-driven decision-making across the organization

Qualifications :

What Were Looking For:

Experience & Education

• Bachelors degree in Statistics Mathematics Economics Computer Science Engineering or another quantitative discipline (Masters degree preferred)
• 8 years of experience in analytics business intelligence data science or a related field
• Experience leading complex analytics projects and influencing business decisions through data
• Prior experience in ecommerce digital analytics consumer analytics or retail environments strongly preferred

Technical Skills

• Advanced proficiency in SQL and working with large-scale relational datasets
• Experience working with cloud data platforms such as Redshift BigQuery Snowflake or Athena
• Strong proficiency with Python or R for statistical analysis data processing and modeling
• Experience with data visualization and BI tools such as Tableau QuickSight Looker or similar platforms
• Strong understanding of statistical analysis and experimentation including hypothesis testing regression analysis and A/B testing
• Familiarity with digital analytics platforms such as Google Analytics or Adobe Analytics

Business & Analytical Skills

• Strong understanding of ecommerce and marketing performance metrics such as:
  • Conversion rate
  • Customer acquisition
  • Demand and net sales
  • Contribution margin
  • Customer lifetime value
  • Retention and engagement metrics
• Ability to translate complex data into clear insights and recommendations that influence business strategy
• Demonstrated ability to structure ambiguous business problems into actionable analytical approaches

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time