Growth Marketing Manager

Caseware

Job Location:

Atlanta, GA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Caseware is one of Canadas original Fintech companies having led the global audit and accounting software industry for over 30 years with more than 500000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!

As the Growth Marketing Manager North America you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Director of Growth Marketing - North America youll lead demand generation initiatives across digital channels optimize the marketing funnel and collaborate closely with sales productmarketing and regional leadership to deliver measurable growth.

This is a full-time permanent position.

Location:

This is a remote position and is available to all applicants residing and eligible to work in US.

What you will be doing:

Drive and execute the growth marketing strategy for the US and Canada with a focus on new business acquisition.
Plan and execute integrated omnichannel campaigns including email webinars paid media sponsored events and account-based marketing (ABM).
Develop ICPs and key personas for the region to architect efficient and effective buying journeys.
Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
Localize global campaigns and messaging to resonate with North American audiences.
Manage the regional marketing budget and allocate spend across channels for maximum ROI.
Analyze campaign performance and provide regular reporting on KPIs (CPL MQLs pipeline contribution).
Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
Stay current on the competitive landscape industry trends and regional regulations.

What you will bring:

35 years of experience in B2B marketing with a focus on demand generation and new business growth.
Proven success in driving pipeline and revenue in North American markets ideally in SaaS enterprise software or agentic software.
Deep expertise in digital marketing channels marketing automation platforms (e.g. Pardot Marketo Salesforce Marketing Cloud) and Salesforce CRM.
Strong analytical skills with experience in performance reporting and attribution models.
Excellent communication and cross-functional collaboration skills.
Experience in the accounting or audit industry is a plus but not required.

Whats in it for you:

Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting constantly pushing the boundaries to create impactful software solutions.

We are committed to a collaborative culture where your ideas are valued and knowledge sharing is encouraged within a supportive inclusive team.

Work-life balance is important to us. We offer flexible work options remote opportunities and generous time-off policies to ensure a healthy work-life balance.

We offer competitive compensation including a competitive salary and comprehensive benefits

We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.

Recognition and rewards matter to us. We celebrate hard work through recognition programs performance bonuses and opportunities for career growth.

We embrace global opportunities. Work on international projects and collaborate with a diverse global team.

About Caseware:

Casewares cutting-edge software products are meticulously designed for accounting firms corporations and teams are continually collaborating innovating and building upon our existing suite of products. With a customer-focused mindset we are building technology that is shaping what the future of audits financial reporting and financial data analytics will look like.

With a recent strategic investment from Hg Capital in 2020 Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.

One of Casewares core values is Many Voices One Team and with that in mind were dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process please e-mail our People Operations team at emailprotected.

Background Check:

Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residingin the Netherlands and Germany are excluded from undergoing background checks via

Security and Fraud:

Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @ and our open positions are always listed on reputable job boards and on our website We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer proceed with extreme caution.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager