Director, HCP Skincare- Allergan Aesthetics- Irvine, CA

Irvine, CA - USA

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

The Director HCP Skincare Marketing leads the development and execution of integrated marketing strategies focused on health care providers for SkinMedica Diamond Glow & Diamond Glow Serums and Latisse. This leadership role will champion customer marketing strategy and asset development business model execution and field team support provider-focused campaigns and promotions (including capital and pricing strategies) future label updates and expansions HCP Council and Flagship implementation HCP merchandising sales force connectivity and engagement HCP social content and market opportunities for evolving skincare customer and consumer needs. The Director partners cross-functionally to ensure flawless execution compliance provider engagement and measurable impact on brand and business performance.

Key Responsibilities:

Create and execute strategic provider-centric marketing plans that drive engagement and business growth for SkinMedica Diamond Glow & Diamond Glow Serums and Latisse through the HCP channel.
Lead specific brand anchors and provide support throughout the brand planning process.
Drive key strategic imperatives and accompanying metrics and tactics to ensure sales and marketing alignment on priorities for the year.
Lead the development of HCP-targeted assets messaging programs and educational content aligned to business objectives and field needs.
Manage and lead a team of direct reports fostering talent development and growth while ensuring accountability for objectives and deliverables.
Oversight of agency relationships and effective management of the marketing budget.
Guide the implementation of the business model providing strong support and communication to field sales teams and ensuring alignment across commercial functions.
Plan and lead provider-focused promotional campaigns launches and capital pricing initiatives to drive consideration trial and conversion.
Drive connectivity and engagement between the brand and the sales force delivering strategic tools training resources and agile communications to support field impact.
Lead pricing strategy HCP promotions and offer managementcollaborating with sales finance in service of business growth and provider value.
Analyze and execute market opportunities within the medical weight loss space including provider-focused programs to expand penetration and impact.
Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs Legal Regulatory and Compliance.
Monitor performance and KPIs leveraging insights and field feedback to optimize initiatives and drive continuous improvement.

Qualifications :

Bachelors degree in Marketing Business or related field required (MBA or relevant advanced degree preferred).
8-10 years in HCP/B2B marketing within the healthcare device or pharma sectors.
Demonstrated leadership in strategic marketing execution provider program development cross-functional collaboration and managing complex projects.
Proven expertise in field team engagement and provider-focused campaign success.
Strong analytical communication and influencing skills

Essential Skills Experience and Competencies (includes Licenses Credentials)

Ability to see the big picture but obsess over the small details
Exceptional leadership skills and marketing savvy
Strong creative and conceptual thinking skills
Ability to combine business acumen innovation strategic thinking and the ability to lead and inspire
Good liaison with internal and external partners; ability to work in a matrixed environment
Solid business acumen and ability to translate business and brand strategy into marketing programs
Ability to manage and direct internal creative teams and external agencies
Ability to thrive in a fast-paced deadline driven team environment
Strong communication skills both verbal and written
Strong interpersonal skills
Strong problem resolution skills
Strong budget management experience
Presentation skills
Self-starter with a positive can-do attitude
Flexible adaptable and able to navigate fast-changing environment
Ability to travel (up to 25-30%)

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

Employment Type :

Full-time

Key Responsibilities:

Create and execute strategic provider-centric marketing plans that drive engagement and business growth for SkinMedica Diamond Glow & Diamond Glow Serums and Latisse through the HCP channel.
Lead specific brand anchors and provide support throughout the brand planning process.
Drive key strategic imperatives and accompanying metrics and tactics to ensure sales and marketing alignment on priorities for the year.
Lead the development of HCP-targeted assets messaging programs and educational content aligned to business objectives and field needs.
Manage and lead a team of direct reports fostering talent development and growth while ensuring accountability for objectives and deliverables.
Oversight of agency relationships and effective management of the marketing budget.
Guide the implementation of the business model providing strong support and communication to field sales teams and ensuring alignment across commercial functions.
Plan and lead provider-focused promotional campaigns launches and capital pricing initiatives to drive consideration trial and conversion.
Drive connectivity and engagement between the brand and the sales force delivering strategic tools training resources and agile communications to support field impact.
Lead pricing strategy HCP promotions and offer managementcollaborating with sales finance in service of business growth and provider value.
Analyze and execute market opportunities within the medical weight loss space including provider-focused programs to expand penetration and impact.
Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs Legal Regulatory and Compliance.
Monitor performance and KPIs leveraging insights and field feedback to optimize initiatives and drive continuous improvement.

Qualifications :

Bachelors degree in Marketing Business or related field required (MBA or relevant advanced degree preferred).
8-10 years in HCP/B2B marketing within the healthcare device or pharma sectors.
Demonstrated leadership in strategic marketing execution provider program development cross-functional collaboration and managing complex projects.
Proven expertise in field team engagement and provider-focused campaign success.
Strong analytical communication and influencing skills

Essential Skills Experience and Competencies (includes Licenses Credentials)

Ability to see the big picture but obsess over the small details
Exceptional leadership skills and marketing savvy
Strong creative and conceptual thinking skills
Ability to combine business acumen innovation strategic thinking and the ability to lead and inspire
Good liaison with internal and external partners; ability to work in a matrixed environment
Solid business acumen and ability to translate business and brand strategy into marketing programs
Ability to manage and direct internal creative teams and external agencies
Ability to thrive in a fast-paced deadline driven team environment
Strong communication skills both verbal and written
Strong interpersonal skills
Strong problem resolution skills
Strong budget management experience
Presentation skills
Self-starter with a positive can-do attitude
Flexible adaptable and able to navigate fast-changing environment
Ability to travel (up to 25-30%)

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

Employment Type :

Full-time

Key Skills

Fundraising
Management Experience
Coaching
Analysis Skills
Strategic Planning
Team Management
Budgeting
Leadership Experience
Mentoring
Public Speaking
negotiation
Supervising Experience

Apply Now

About Company

AbbVie

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click