Sr. Brand Manager ATIOL Penetration Growth & Strategy

At Alcon were passionate about enhancing sight and helping people see brilliantly. With more than 25000 associates we innovate fearlessly champion progress and act swiftly to impact global eye health. We foster an inclusive culture recognizing your contributions and offering opportunities to grow your career like never before. Together we make a difference in the lives of our patients and customers. Are you ready to join us

This role is part of Alcons Marketing function a team that helps provide access to products across all channels including through traditional Marketing strategies event planning and professional education.

The Sr. Manager Surgical Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for leading marketing strategies to drive demand and sales for specific products. You will assess brand performance oversee marketing material development and guide the sales team to meet marketing goals. Specifics include:

Lead marketing direction for products coordinating market plans and launch programs to create demand and maximize sales
Formulate and review corporate short and long-range plans goals and objectives for a specific product or product line
Develop coordinate and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
Establish marketing strategies including advertising promotions pricing strategy distribution channel management and tactical plan development and execution
Evaluate brand performance provide briefs and oversee the development of marketing materials
Recommend product development and enhancements based on brand performance and feedback from customers
Conduct competitive product analysis and market research on consumer behavior and the professional audience
Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
Collaborate with internal and external stakeholders to achieve objectives
Drive execution programs aligned with brand strategies
Ensure that promotional materials and selling tools conform to quality standards
Partner with the Director of Marketing on new product launch activities and coordinate international brand management
Contribute to territory planning by setting product objectives based on specific new product presentation or training needs
Execute channel product positioning and competitive selling strategies
Manage budget and expenses planning and forecasting
Provide support on specific projects undertaken by the Marketing Team
Partner with internal stakeholders on government Request For Proposals (RFP)
Develop and organize events ensuring the planned level of distribution and systematic implementation of new products
Serve as a technical adviser demonstrating products and troubleshooting product issues

1. Patient Marketing & Education:

Lead strategy and tactical initiatives to enhance patient awareness education and engagement / decision-making throughout the cataract surgery journey.

Key Responsibilities:

• Lead strategic planning of direct to patient initiatives and channel optimization
• Develop creative manage execution and optimize digital directtopatient (DTP) campaigns in partnership with creative and media agencies.
• Drive ATIOL market penetration growth through branded and unbranded patient campaigns
• Oversee creation and distribution of all patientfacing web pages brochures guides and educational materials.
• Ensure consistent compliant messaging across digital print and inpractice materials.
• Ensure consistent compliant messaging adaptation from HCP messaging to patient messaging for an aligned market approach.
• Partner with insights team to develop patient centric claims

2. Practice Engagement & Staff Enablement:

Lead strategy and tactical initiatives to enhance the practicelevel experience with Alcon AT-IOLs through tools training and workflowoptimized content.

Key Responsibilities:

• Lead Accelerator programming for practice specific programming opportunities
• Manage practice collateral including patient-facing materials consult tools and office displays.
• Drive administrator and technician association engagement with aligned training content and resources.
• Oversee creation and management of inpractice visual assets such as posters placemats tear sheets IOL models and eye models to improve education and conversion.
• Support external patient education platforms to improve comprehension of lens options and the surgical process.
• Ensure consistent compliant messaging adaptation from HCP messaging to in-office staff for an aligned market approach.

3. Optometry (OD) Education & Engagement:

Lead strategy and tactical initiatives to educate and engage co-managing optometrists around Alcons cataract IOL options as ODs are critical educators in the cataract process.

Key Responsibilities:

• Maintain and optimize the OD Cataract Education Deck used in field training and presentations.
• Support OD Congresses with educational content booth messaging and onsite programming.
• Develop OD/MD collaborative programming to strengthen channel approach.
• Create and refine IOL product overview content patient selection guidance and pre/postop care communication tools to facilitate productive OD-to-patient discussions.
• Ensure consistent compliant messaging adaptation from HCP messaging to Optometry channels for an aligned market approach.

What you can bring to Alcon:

• Bachelors Degree or Equivalent years of directly related experience (or high school15 yrs; Assoc.14 yrs; M.S.7 yrs; PhD6 yrs)
• The ability to fluently read write understand and communicate in English
• 7 Years of Proven Experience

How to Thrive at Alcon:

• Benefit from working in a highly respectable and diverse environment.
• Join Alcons mission to provide outstanding innovative products and solutions to improve sight improve lives and grow your career.
• Alcon provides robust benefits package including health life retirement flexi
• Flexible time off and much more!

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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.