Product Manager – Neuroscience Mumbai

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at .

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Product Manager Neuroscience- Mumbai.

Caring for the world one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science -- bringing creative ideas products and services to advance the health and well-being of people. Every day our more than 130000 employees across the world are blending heart science and ingenuity to profoundly change the trajectory of health for humanity.

J&J Innovative Medicine the pharmaceutical division of Johnson & Johnson India is dedicated to addressing and solving some of the most important unmet medical needs of our time in India in oncology immunology neuroscience and analgesia. Driven by a strong dedication to the health and well-being of patients J&J Innovative Medicine brings innovative products services and solutions to people throughout the world. J&J Innovative Medicine recognizes the impact of serious conditions on peoples lives and aims to empower people through disease awareness education and access to quality care in these therapeutic areas.

Job Description:

J&J Innovative Medicine Pharmaceutical Companies of Johnson & Johnson is recruiting for Product Manager- Neuroscience based in Mumbai.

This position is an individual contributor and the incumbent will be responsible for developing marketing plans for new launch of first in class molecule while supporting existing product portfolio driving sales for brands conceptualizing/ driving both digital & traditional channel campaigns for HCPs awareness initiatives for Patients and Caregivers supporting HCP engagement in GTM territories developing patient support services collaborating with key customers and stakeholders as well as assessing market conditions for assisting sales force for enhancement of sales with key analytics and insights.

Key Responsibilities:

• Develops marketing programs for driving and achieving sales and profit objectives for given new launch brand &/or existing brands.

• Drives and executes Digital strategy of given portfolio for diverse stakeholders (e.g. HCPs Patients) as well as prepares for future Digital initiatives.

• Establishes and preserves key customer and strategic partnerships for market development through collaboration with internal and external stakeholders

• Delivers market expansion strategies that target market access and awareness for increasing sales and profitability

• Enables TA shaping initiatives in GTM territories to augment access & prescriber base

• Responsible for adequate market mapping and competitor landscape analysis through primary and secondary research through field visits and interactions with Sales Team as well as customers

• Undertakes portfolio management that includes forecasting promotion strategy logistics future pipeline identification and expansion

• Conceiving executing and strengthening diseases awareness programs for Patients Caregivers and public to ensure better diseases related outcomes

• Responsible for designing / executing all patient related services based on unmet need and deliver a value add to patients lives in existing portfolio

• Drive the integration of all areas of customer insights and Value Excellence and translate to business impact across sales and marketing including for example:

  • Market research and competitive intelligence

  • Advanced analytics including commercial mix and Channel adoption

  • ICONNECT Analytics VEEVA Pulse etc.

• Establishes and preserves key customer and strategic partnerships for market development through collaboration with internal and external stakeholders

• Deliver Project Excellence mindset with critical collaboration and defined timeline with cross-functional stakeholders with KPI

• Responsible for developing strategies and tactics and updating the organization on project plans measures and status. Own the process tools and metric relation to the BU initiatives and adherence to the processes

• Take lead on driving business partners to build robust business cases on sound assumptions and gaining clear alignment on the outcoming measures before initiation

• Ensures quality and consistent marketing communication with both internal and external stakeholders in line with pharmaceutical code of conduct and OPPI guidelines

• Initiates and develops innovative ideas and strategies to increase market footprints in collaboration with Medical and Cross-functional teams

Experiences and Skills

• Brand and Product Management Understands brand and therapy areas dynamics & its key competitors. Familiar with marketing framework IQVIA cube identifies key metrics to grow brand VX & LX Framework

• Market Knowledge & Strategy: Familiarity with IQVIA cube basic excel analysis or ability to learn on the job. Able to tease out qualitative insights from the field and synthesize to drive brand growth. Derive value out of primary and secondary market research data as well as from customer interactions

• Segmentation Targeting and Positioning Understands customer behaviors motivations; defines gap and designs tactics to address the same leveraging attitudinal segmentation for HCPs and forming such segmentation pathway for patients

• Integrated Marketing Communication Drives right content to right audience at right time through right channel. Measures effectiveness and course correct as needed

• Customer Experience - Ensure objective application of Segmentation Targeting and Positioning to ensure superior value proposition for customers

• Financial Acumen utilizes and tracks A&SP budget; uses price volume file to generate analytics

• Curious with a growth mindset - Update on the latest in marketing communications technology data analytics as it relates to product management.

• Growing Digital leveraging Digital as strategic lever experience with digital communications shares recommendation on how to maintain digital with physical presence; decides on future of digital patient education asset. Keeps up with digital Marketing trends in healthcare. Provides Digital insights to rest of the team.

• Risk and reputation management partners with Regulatory legal compliance; monitors competitor trends; ensures brand compliance

• Collaborative team-player ability to influence without authority across the matrix can interact with large mass market field force and prioritize key zones

Externalkeycustomers:Doctors Doctors Associations Vendors Research and Advertising Agencies.

Internalkeycustomers:Marketing and Sales Teams Franchise Leadership Team Finance Medical Affairs Operations Regulatory Legal HCC

Education:

• MBA/ Diploma in Marketing Management from a reputed institute

• Preferably Life Science graduate.

Experience and Skills:

• 2-4 years of work experience in Sales & Marketing Pharma Healthcare & Life Science industry.

• Proven leadership strategic thinking and interpersonal skills demonstrating ability to drive collaboration across teams and support prudent risk-taking with high integrity standard.

• Demonstrates how to lead and influence within a matrix organization

• Ability to build strong networks in- and outside of company

• Ability to leverage knowledge of marketplace and competitor landscape translate them into clear short term and long-term strategies.

• Self-driven with proven track record of innovative approach and learning agility and effectiveness of working with various stakeholders in a matrix organization

• Experience with data analytics omnichannel marketing including digital marketing is preferred

• Exposure to both sales and marketing is preferred.

Are you ready to impact the world

Johnson & Johnson offers an unusual experience to professionals looking for an opportunity to work with hardworking people who share your real passion for caring in an environment that empowers you to drive your own career.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability status.

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