Senior Brand Communications Executive
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Were on the lookout for individuals who are passionate about fashion think outside the box and have an eye for innovation.
Unleash your potential with us and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
Job Purpose
An integral member within Brand Communications team your role directly impacts PEDROs brand reputation while your day-to-day effort is key in maintaining consistent awareness for PEDRO main and capsule product launches. You will also be involved in shaping PEDROs corporate profiling framework which will include working closely with Charles & Keith Group Communications team as well as play a role in communicating brand-level sustainability efforts. As part of the branding team as well your role will be to assist with activating Brand Governance and maintaining Brand Guidelines in all external communications.
Responsibilities
Consumer PR
Working closely with key markets e.g. SG US Taiwan and APAC to ensure consistent coverage in relevant fashion publications
Liaising directly with Singaporean and global media for publication coverage.
Crafting key product narratives and accompanying assets
Identifying and engaging international influencers to co-create and deliver brand content
Supporting the planning and the coordination of regional level marketing events
Coordination with Markets for any global press event
Planning of brand-level activities for market level execution
Corporate Communication
Oversee content on employer-branding related communication channels
Identifying and maintaining communication message house
Identifying media opportunities for key stakeholders
Liaising Charles and Keith Group for Group-related communication activations
Compilation of communication reports
Branding
Managing the full development of Corporate Identity collaterals such as packaging Gift-with-Purchase etc.
Leading and executing brand collaboration projects
Ensuring the rightful use of logo on all assets both physical and updating CI guide when necessary
Maintaining and updating brand guidelines that are used for all communication efforts
Requirements
2-4 years of experience in media-relations both corporate and consumer communications
Agency or in-house background
Experienced in influencer-relations
Dealt with creative assets e.g. CI guide branding guidelines
Strong writing skills
Great presentation capabilities
Proficient in Microsoft Office
Big interest in fashion and keeps up-to-date with whats trending and necessary
Degree in Communications-related programs
An active network of stylist and media contacts will be advantageous
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Required Experience:
Senior IC
Key Skills
- Anti Money Laundering
- Guest Relations
- Customer Service
- Cement
- Ant
- Blackberry
About Company
Shop the official CHARLES & KEITH website for the latest in women's and kids' fashion, including bags, shoes and accessories. Check out the new arrivals today.
