E-Commerce Performance Director Sofitel, MGallery & Emblems (FMX)
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Job Location:
Issy-les-Moulineaux - France
Monthly Salary:
Not Disclosed
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
What we offer
La Maison Sofitel Sofitel Legend MGallery & Emblems is founded on a set of values that define our distinctive culture. These values unite all our talents around the achievement of common goals and principles. They define the way we interact with our guests colleagues and communities and guide our behavior.
Our values are:
- Passion & pride: be passionately in love with our brands our guests and our people. Use our E.Q.
- Exellence: comprehensive business approach driving all levers to be best-in-class hôteliers
- Empowerment: we are all Entrepreneurs fully accountable with strong KPIs and freedom too
- Trust & Transparency: share everything no taboo. Feedback is a gift
- Long-term relationship: with owners as well as talent. Creating a strong sense of belonging.
- Bespoke & free: 100% experience-driven. Tailored services. Unlock creativity.
- Proximity: Family spirit responsiveness solidarity & constant dialogue with the field
A career that lets your passion shine
The commercial department consists of 5 teams: E-commerce & Loyalty Revenue Management & Sales strategy Digital Experience Business Intelligence and Retail. We are fully accountable for Topline performance across all client segments.
The E-commerce Performance director is a newly created global role designed to orchestrate all e-commerce performance levers across brands and regions streamline the organization and maximize online revenue ROI and contribution.
Reporting to the VP E-commerce & Loyalty the role acts as the global conductor of digital commercial performance ensuring strong alignment between global expertise regional priorities and hotel-level execution. This new position is based at Accor headquarters in Issy-les-Moulineaux France.
As E-commerce Performance director your core mission is to drive online revenue growth direct and indirect by building and optimizing a high-performing digital ecosystem at corporate and hotels levels. You are accountable for achieving the annual online revenue targets.
You will lead a team of experts composed by a paid media senior manager a content & e-merchandising senior manager a CRM manager and a Go-To-Market senior manager.
You will partner closely with regional ecommerce directors ensuring the consistency between the global strategy and regional / hotels needs to deliver best-in-class digital performance and commercial results.
Here are the main missions you will be performing:
- In accordance with the VP Ecommerce & Loyalty you will deliver the ecommerce B2C and B2B distribution strategy of Sofitel Sofitel Legend MGallery and Emblems.
- You build commercial action plan with the help of the regional e-commerce directors & loyalty director to maximize business opportunities globally regionally and locally.
- You follow and optimize the distribution budget between paid acquisition (SEA metasearch display retargeting affiliate) and organic levers (CRM SEO E-Merchandising) to generate maximum incremental business and ROI across brands regions and channels.
- You manage the relation with our media partners (agencies and media owners).
- You define the way of working and goals for your team.
Main KPIs are: Revenue Net RevPAR Incremental Topline Conversion rate Contribution rate New customers Content Score Organic vs. Paid ROI/ROAs
Qualifications :
What you will bring to the role
- You have 10-12 years of experience in e-commerce ideally acquired in a leadership role managing digital marketing / online acquisition / websites.
- You have a strong business sense with a strong leadership skill.
- You are data-driven with a strong customer-centric approach.
- You are a team player and show strong collaboration track record.
- You are familiar with the different media channels and acquisition levers.
- You are curious: you like being up to date with best practices and trends.
- You have very good verbal and written communication skills in English and French is a plus.
- You have a strong interest in the Luxury & Hospitality industries.
Apply Now
Let you passion shine visit
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
Innovation. Inspiration. Emotion. We are 330,000+ hospitality Talents perfecting the art of welcome with passion, inspiring and designing new ways of connecting and experiencing the world. People are the heart of everything we do fostering authentic and meaningful connections, and c ... View more
