Marketing Director, US Marketing

Do you haveexpertisein and passion forMarketingWould you like to apply yourexpertisetoimpacttheRespiratoryBiologics therapeutic areain a company that follows the science and turns ideas into life changing medicines Then AstraZeneca might be the one for you!

At AstraZeneca we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial thinking big and working together to make the impossible a reality. If you are swift to action confident to lead willing to collaborate and curious about what science can do then youre our kind of person.

TheBiopharmaceuticalsBusiness Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial market access medical digital and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory cardiovascular renal and diabetes disease.

Asthe Marketing Director Respiratory Biologicsin Wilmington DE youll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients lives.This roleis responsible for working with Brand Leadership and across global and partner collaboration teams to develop execute and measure aspects of the brand strategy. This role is specifically focused onbut not limited toDirect-to-Consumer MarketingCampaign developmentOmni-channel executionand PatientSupportProgram development. To be successful in this role you will need to be able to implement channel strategies to deliver on the brands objectives.

Whatyoull do

• Lead thedevelopment and executionofthe brandscreative campaign across all promotional channels

• Partner with Business Insight team to develop customer insight plans success metrics and analyze performance of programs

• Partner with the team onongoing optimization ofconsumer messaging bychannel and creative to ensure optimalcommunications andperformance

• Lead agencies in development of brand creative messaging and execution

• Collaborate withinternal and externalpartners to design and facilitate the brands promotional plan ensure consistency with brand strategy and other functional area priorities and lead review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials.

• Participate in annual operational planning process by shaping tactical plans and budgets required to achieve the brands strategic objectives

• Work with corporate affairs and advocacy partners to develop patient-centric programs

• Leadmonthly financial updates with agenciesassociated with brand marketing activities

• Manage regulatory and legal review and approval process forassignedtactics and promotional assets

Essential for the role:

• BachelorsDegree in Business Marketing or in the sciences

• Demonstrated ability to lead without authority

• Ability to manage complex projects

• Ability to gauge the feasibility impact and risks of proposed programs

• Comfort operating in a highly regulated environment and industry

• Strong communicationand interpersonal skills

• 6years of pharmaceutical or healthcare related experience

• Field salesRespiratory or Biologics therapeutic-area experience

Desirable for the role

• 2 years prioragency experience

• 4 years marketing experience

• Media planning/buying experience

• Prior Respiratory or Biologics area experience

• Advanced Degree in Business Marketing or Science

• Understanding of US healthcare system pricing and reimbursement

Why AstraZeneca

At AstraZeneca when we see an opportunity for change we seize it and make it happen because any opportunity no matter how small can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This meanswereopening new ways to work pioneeringcutting edgemethods and bringing unexpected teams together. Interested Come and join our journey.

When we put unexpected teams in the same room we unleash bold thinking with the power to inspire life-changing -person working gives us the platform we need to connect work at pace and challenge perceptions. Thats why we work on average a minimum of three days per week from the office. But that doesnt mean were not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca offers an environment where you can thrive on energy and pace while making a significant impact on patients lives. Our commitment to innovation and experimentation empowers our teams to think big and act fast. With countless opportunities for growth and development youll be part of a journey that shapes the future of BioPharmaceuticals and contributes to bending the global mortality curve.

Ready to make a difference Apply now and join us on this exciting journey!

Are you alreadyimagining yourselfjoining our team Good because wecantwait to hear from you.