User Lifecycle Marketing Manager
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Job Location:
Kuala Lumpur - Malaysia
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Our Journey
The ShopBack Group is Asia-Pacifics leading shopping rewards and payments platform serving over 60 million shoppers across 13 2025 the Group continued its global growth with its expansion into North by the vision to make every day more rewarding ShopBack is dedicated to saving members money and time and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective in 2014 ShopBack now powers over US$5.5 billion in annual sales for over 20000 online and in-store partners and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings ShopBack continues to create value for both members and merchants. Notably its payment solution ShopBack Pay offers members a convenient and rewarding payment option at checkout.
You will be the driving force behind ShopBacks engagement and retention strategy across Asia-Pacific. Youll set the vision for how CRM can unlock growth shape best practices across markets and influence teams toward delivering personalized data-driven experiences that keep users coming back. This role calls for a technical CRM expert who can balance big-picture thinking with executional excellence influence stakeholders at all levels and scale impact across diverse markets.
Your Adventure Ahead
- Define and own the regional CRM strategy ensuring alignment with ShopBacks broader growth and retention goals.
- Act as atrusted advisor to country marketing leads guiding them in developing localized lifecycle campaigns that ladder up to regional priorities.
- Establish best practices playbooks and governance frameworksto ensure consistent CRM execution across all markets.
- Partner with Product Data and Tech teams toshape CRM tooling automation and personalization capabilitiesat scale.
- Lead regional performance reviews translating data and insights into actionable recommendations for leadership and local teams.
- Championinnovation and experimentation piloting new CRM initiatives and scaling successful models across markets.
- Build and nurture strong stakeholder relationships influencing senior decision-makers across marketing product and commercial teams.
- Coach and mentorjunior marketers elevating CRM expertise and capability across the region.
Essentials to Succeed
- 5 to 8 years of relevant experiencein CRM or lifecycle marketing ideally within adigital tech or e-commerce environment.
- Proven track record ofleading CRM initiatives across multiple marketsand delivering measurable impact on user engagement and retention.
- Strongstrategic mindset with the ability to design data-driven campaigns while remaining hands-on when required.
- Proficiency inCRM platforms and marketing automation tools(e.g. Braze Salesforce Marketing Cloud Iterable or similar).
- Advancedanalytical skills with experience interpreting data building reports and translating insights into actionable strategies.
- Excellentstakeholder management skills with the ability to influence align and collaborate across local and regional teams.
- Highlyorganized and detail-oriented able to manage multiple priorities and timelines across markets.
- Aproactive leader and self-starter motivated to take ownership drive results and inspire others in a fast-paced environment.
- Thrives indynamic high-growth settings adapting quickly to change while keeping teams focused on impact.
ShopBackers DNA
- Grit - We tackle all challenges head-on working together to solve problems and achieve success.
- Hunger - We value hard work and having relentless drive.
- Speed - We move fast and have a bias for action all to deliver maximum impact.
- Impact - We focus on results always aiming for the best possible outcomes and timelines.
- Growth - We embrace a growth mindset constantly striving to learn improve and excel in our roles.
Exclusively for ShopBackers
- Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on your performance.
- Candid open and collaborative culture where feedback is valued for everyone to grow and improve every day.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race color religion sexual orientation national origin age disability genetic information veteran status or any other protected status under applicable laws. Join our team and help us make a difference!
We are committed to protecting your data and ensuring fairness in our recruitment process. We may use artificial intelligence (AI) tools to help our team review applications analyse resumes match candidates to roles generate interview notes and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans. If an assessment is part of your process we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully securely and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting emailprotected.
Required Experience:
Manager
About Company
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