AEO & Organic Growth Lead

Join the team redefining how the world experiences design.

Hello gday mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and how you can work

Our flagship office is in Sydney Australia but weve made our way from down under to a hub in San Francisco which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What youd be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start but this will likely evolve.

At the moment this role is focused on:

• AI Engine Optimization (AEO) Core Strategic define Canvas B2B AEO strategy and execution roadmap.
  • Optimizing content and site architecture for AI-powered discovery and synthesis.
  • Structuring high-authority context-rich content that LLMs reference and surface.
  • Establishing Canva as a trusted entity in our category through expert-backed content and community signals.
  • Building measurement frameworks to track AI visibility citation frequency referral impact and downstream pipeline contribution.
  • Partnering with SEO content PR product marketing and data teams to operationalize AEO at scale.
• Web Strategy as the Inbound Conversion Engine. Youll own Canvas B2B website strategy as the central conversion engine for AI- and search-driven traffic.
  • Align site architecture with AEO discovery principles and user intention.
  • Prioritize high-impact initiatives that increase qualified lead conversion through best-in-class design and web experiences.
  • Drive CRO experiments tied directly to pipeline velocity and revenue impact.
  • Integrate AI-driven chat personalization and intelligent routing to accelerate enterprise conversion.
  • Partner closely with digital marketing creative engineering and SEO to ensure the website reflects evolving discovery behaviors.
• Interlock Strategy with the Core SEO Team. Youll partner closely with the SEO team to develop an integrated SEO AEO growth engine for B2B and work with teams to bring it to life.
  • Combine B2B strategy and pipeline priorities with SEO principles and resourcing.
  • Identify high-intent opportunities within B2B segments and verticals to advance our discoverability and capture high-intent demand.
  • Shape content strategy to support narrative alignment ranking performance and AI discoverability.
  • Collaborate cross-functionally to prioritize initiatives that drive measurable traffic and pipeline and roll up your sleeves to drive work forward.
• B2B Community-Led Inbound. Youll develop programs for perspective-driven communities that reinforce authority credibility and word-of-mouth strengthening Canvas position in both human and AI-driven discovery.
  • Identify and authentically engage in high-signal external communities (e.g. discussion forums like Reddit and Quora industry networks like Linkedin review platforms niche professional forums) that inform AI search.
  • Create programs that translate practitioner insight into authoritative content that fuels SEO and AEO performance.
  • Amplify customer advocacy testimonials and expert contributions to strengthen trust and authority signals across discovery surfaces.

Youre probably a match if

• You possess strong experience in B2B growth organic marketing or inbound strategy for SaaS.
• You have demonstrated hands-on success driving traffic pipeline and revenue through organic channels.
• You have a deep understanding of SEO fundamentals and emerging AEO strategy.
• You have experience owning a large-scale website and building customer-first experiences.
• You are a strong strategic operator who can lead through influence across SEO content web product data and sales teams.
• You have proven ability to design and scale complex conversion funnels tied to measurable business outcomes.
• You have experience working with senior stakeholders and influencing cross-functional priorities.
• You possess strong data and analytical fluency with a perspective on attribution models and measurement.

About the team

Canvas B2B Growth Marketing team is on a mission to make Canva the default design platform for organizations worldwide. We drive awareness acquisition adoption and expansion of workplace teams by building high-impact growth systems that generate qualified inbound pipeline for our Business and Enterprise plans.

We specialize in identifying transformative growth opportunities across channels embedding experimentation into our GTM motions and turning data and insights into measurable business impact.

Were hiring a senior B2B AEO and organic Growth Marketing Manager to define and scale Canvas AI Engine Optimization (AEO) and organic inbound strategy this role you will position Canva to become the authoritative default answer across AI tools search engines communities and conversational interfaces ensuring we capture high-intent demand wherever modern B2B buyers seek answers.

This is a frontier growth role at the intersection of AI discovery search website experience and B2B community activation accountable to pipeline and revenue will architect Canvas B2B organic growth engine: integrating AI discovery search web conversion communities and word-of-mouth into a compounding inbound system.

Youll lead execution across cross-functional teams SEO content engineering design product marketing data science ops and sales defining and influencing strategy to ensure Canva dominates emerging discovery surfaces while converting intent into qualified pipeline and revenue.

Whats in it for you

Achieving our crazy big goals motivates us to work hard - and we do - but youll experience lots of moments of magic connectivity and fun woven throughout life at Canva too. We also offer a range of benefits to set you up for every success in and outside of work.

Heres a taste of whats on offer:

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing social connection office setup & more
• Flexible leave options that empower you to be a force for good take time to recharge and supports you personally

Check out for more info.

At Canva we value fairness and we strive to provide competitive market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $156000 to $241000. When calculating offers we make salary decisions based on market data and candidates skills and experience.

Other stuff to know

We make hiring decisions based on your experience skills merit and business needs in compliance with applicable local laws.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.

Check out for more info.

Remote Work :

Yes

Employment Type :

Full-time