Web Producer
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Job Location:
Berkeley, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Excited to grow your career
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
Our people make all the difference in our success.
About the role:
TheWebProducer isa critical member of the Backroads marketing teamresponsible forpublishingandmaintainingweb content andsitenavigationwhile meeting high Quality Assurance (QA) a mix of technical websiteknowledgedigital content managementskillsand ademonstratedcommitment to can turn projects around quickly andarewilling to follow up with stakeholders to enjoy working cross-functionally with Marketing SalesITand Trip Development teams to solve business problems on the role is not just about technicalskillbut mustalso beable towork within ahighly collaborativeenvironment.
What youll be doing:
- SuperviseNew Trip launchesand the website Go Live process managing the critical path to get trip information and photography publishedin accordance withestablished timelines.
- Develop andmaintaina global Design System and Component Library within the CMS to ensure visual and functional consistency across thousands of trip pages and landing zones.
- Design and enforce automated content governance workflowsfrom intake and staging to UAT and publishingtoeliminatemanual bottlenecks and increase speed-to-market.
- Lead sprint planning for web production and be a key participant in sprint planning forthe webdevelopment roadmap. Manage team capacity and velocity to ensure effectiveness and efficiency.
- Create and publishnew storytelling web pagesin collaboration withmarketingdesign and copy teamsand cross-functional stakeholders.
- Maintain knowledge base (Confluence) documentation to supportweb content deliverablesand timelines forpublishing new trip pages and content.
- Establish clear permission levels and audit trails tomaintainsite integrity while ensuring all digital content meets WCAG 2.1 accessibility standards and data privacy regulations (e.g. GDPR/CookieBot).
- Oversee thesynergybetween the CMS and Digital Asset Management (DAM) platforms to ensure seamless high-quality media delivery without manual overhead.
- Partnerwith IT tofind efficiencies andimprove toolsrelated to site management.
- Support A/B and user testing website optimization and web content personalization efforts to drive higher levels of engagement and conversions.
- Proactivelyidentifyand resolve web usability and content issues.
- Ensure accuracy superior userexperienceand quality for our digital experience.
What youll need to be successful:
- 3- 5 yearsofdemonstratedhands-on web productionexperienceonmodern enterpriseCMS platforms (DrupalContentful Shopify Magento etc.)
- Previousexperience withcontent-richtransactionalweb siteswhere rapid changes and accuracy are an expected course of business.
- Technical Fluency:
- Advanced understanding of HTML5 CSS3 and modern JavaScript
- Expert-level mastery of a modern enterprise CMS platform (Contentful Drupal or Adobe Experience Manager) and best practices forestablishingglobal and/or dynamic modules/content blockseffectivearchitectureand efficient processes.
- Understanding ofcore integrations such as Digital Asset Managementexperimentation platforms (Optimizely VWO) on-site searchtoolsetc.
- Deepunderstanding ofGA4 Google Tag ManagerLookr and the website data layer.
- Strong knowledge ofmodern marketing standardsCore Web Vitals WCAG 2.1 accessibility compliance consenttoolsand the latest technical SEO/AEO/GEO frameworks.
- Agile Mastery:Proficientin Jira for managing complex multi-team resource allocation and project tracking.
- Must be an excellent verbal and written working with others.
- Experience managing multiple projects at once resolving competing priorities working swiftly under pressure and meeting project deadlines.
- Hard-wired forattention to detailtimelyresponses in a service-oriented environmentwith zero tolerance for sloppy mistakes.
Work Environment:
- On-Site Berkeley CA
- 4 days in-office 1 day work from home
About the Department:
The Backroads Marketing team is powered by strong collaborators visionaries and creative minds who bring decades of knowledge and experience to showcase the fun-filled seamless adventures our guests love. Youll be bringing your imagination strong work ethic and critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences.
The department is comprised of several teams which include the below:
- Direct Mail & CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail leveraging data to drive bookings and loyalty.
- PR & Partnership: Builds brand awareness and credibility through media outreach strategic partnerships and influencer collaborations to expand Backroads reach.
- Website Management: Oversees the websites content functionality and user experience to ensure seamless navigation accurate information and optimized conversion.
- Brand Content Community: Responsible for the creative design content and social media presence for the Backroads brand.
By joining the Marketing team at Backroads youll be part of a group that values building innovative people processes and fostering a positive inclusive employee experience.
Required Experience:
IC
Key Skills
- Promotional Events
- Image Campaigns
- Promotional Campaigns
- Communications
- News Image
- Promotional Content
- Adobe Creative Suite
- Youtube
- Promotional Materials
- Digital Media
- Promotional Spots
- Video production
- Station Image
About Company
Discover Backroads, the world's #1 active travel company. See our US and international biking tours, walking & hiking trips, and other adventure vacations.
