Senior Product Marketing Manager (fmd)

YOUR MISSION:

As aSenior Product Marketing Manager (f/m/d)* you will fuel the adoption of Parloas AI agents by CX teams and contact centers around the globe. You will play a crucial part in developing go-to-market (GTM) strategies launching marketing initiatives empowering sales efforts creating content digging into market data and establishing a thorough understanding of customers and competition. You will be expected to communicate with confidence and authority enjoy strategic and tactical work operate autonomously and collaborate seamlessly across departments and time zones.

This role will have a strong focus in a few areas: first on amplifying the market impact of our AI Agent Management Platform (Parloa AMP). And on helping Parloa differentiate itself in the noisy and crowded AI agent market and driving global awareness of the impact our customers are driving with the platform. And also working closely with Sales to execute more effectively leveraging the two elements above: new state-of-the-art products and better-differentiated positioning and messaging.

IN THIS ROLE YOU WILL:

• Spearhead GTM efforts for our platform: define the positioning and messaging for our products orchestrate product communication plans develop marketing materials and drive high-impact cross-functional product launches across Product Marketing Sales CX etc.
• Work with the Product and Engineering teams to make the roadmap sing ensure its alignment with the company narrative and GTM plan and keep all interested audiences from prospects to partners to customers in the loop.
• Empower the sales teams by refining how they position our platform researching customer use cases and proof points creating collateral running training sessions with our Enablement team and polishing competitive differentiators in collaboration with our Competitive Intelligence team whatever it takes to keep revenue growing 3x.
• Amplify our market awareness by helping source thought leadership content ideas collaborate on outlines create and/or review content and speak on webinars all in partnership with our Content team Evangelists CX team executives etc.

WHAT YOU BRING TO THE TABLE:

• 6 years of experience as a Product Marketing Manager or 8 years of experience working alongside a PMM team in related roles: sales enablement B2B direct marketing etc. You already have a Product Marketing playbook.
• A proven track record of supporting enterprise sales teams with storylines collateral enablement and individual deal support. When a rep needs the big guns they call you.
• Whether its on webinars at company events or training the whole Sales team on new products and initiatives you can capture an audiences attention.
• Ambidexterity for both strategy and tactics. Youve crafted a company narrative and also created the sales deck from top to a pinch you can take product screenshots and Photoshop them to look just right for the roadmap vision deck. Yes Design and Product can come in and make it look amazing when weve got the time but sometimes your work needs to stand on its own when we have to move fast.
• A near-native level of English since we sell a lot of software in North America.

NICE TO HAVE:

• Experience using building marketing or selling customer experience tools (e.g. software for customer service contact centers digital experiences/content management mobile apps email/web marketing etc). You can help our prospects and customers understand how to use Parloa to boost NPS increase conversion rates drive revenue and reduce customer churn and bonus points if youve ever put AHT or FCR in a presentation.
• Experience working for a fast-growing venture-funded B2B software company. This isnt the first time youve built a SaaS plane while its flying.
• Business fluent in German (C2) to support our DACH teams.

Your recruiting process at Parloa:

Recruiter video call Hiring Manager call Case study presentation Meeting the PMM team Interview with CMO

Competencies

MUST-HAVES

• Storytelling & Communication: Demonstrates excellent verbal and written communication skills with the ability to craft compelling narratives across different formats (on stage in calls in blog posts etc.).
• Collaboration & Cross-functional Partnership: Proven ability to work effectively across multiple departments to achieve common goals fostering strong interdepartmental relationships.
• Creativity & Production: Strong creative skills from the generation of new positioning and messaging to nice looking slide decks when you dont have time to collaborate with Design.
• Decisiveness & Independent Judgment: Able to make independent decisions in a globally distributed team setting particularly in time-sensitive situations.
• Self-organization & Prioritization: Highly skilled at prioritizing tasks managing backlogs and meeting deadlines in a fast-paced environment.
• Entrepreneurial Mindset: Thrives in undefined environments taking the initiative to build and launch new processes products or strategies from scratch.
• Technological Aptitude & AI Knowledge: Strong interest in and aptitude for learning new technologies particularly in AI with the ability to quickly understand and apply new trends.
• Language Skills: A near-native level of English since we sell a lot of software in North America.

NICE TO HAVE

• Data Analysis & Insights: Comfortable working with data from platforms like Salesforce Google and Looker using tools like Excel to extract insights and guide decision-making.
• Prior CX Experience: Experience using building marketing or selling customer experience tools (e.g. software for customer service contact centers digital experiences/content management mobile apps email/web marketing etc). From day one they will be able to help our prospects and customers understand how to use Parloa to boost NPS increase conversion rates drive revenue and reduce customer churn and bonus points if theyve ever put AHT or FCR in a presentation.
• Language Skills:Business fluent in German (C2) to support our DACH teams