WW Prime UX is seeking an AI UX Designer with a track record of designing human-centered consumer AI this role youll design end-to-end Prime customer journeys accessed via agentic UI in partnership with benefit teams including Alexa and Rufus. You will be part of a cross-functional pod transforming complex AI capabilities into clear usable and elegant customer AI powered experiences for 200M Prime members worldwide.
Youll partner closely with product engineering and applied science teams to deliver high-quality agentic experiences that balance bar raising craft user needs technical feasibility and business goals. We value designers who think like buildersmoving quickly from concept to prototype.
Key job responsibilities
Design AI interfaces including conversational UI voice and recommendation systems in close partnership with engineering teams building and leveraging AI models
Apply rapid prototyping approaches including code-based and AI-assisted methods (e.g. vibe coding environments) to accelerate concept exploration and validation
Design end-to-end Prime AI features and customer journeys from discovery through launch iteration and scale
Translate AI capabilities into intuitive conversational design patterns that build user confidence and trust
Make Prime benefits more accessible and personalized through AI-assisted experiences
Leverage AI-powered design tools and rapid prototyping to accelerate exploration and validation
Collaborate with product managers engineers and applied scientists across Prime Alexa and Rufus
Define reusable design patterns and documentation to ensure consistency and scalability across Primes AI experiences in alignment with partner teams
A day in the life
Your day might look like this:
Design Systems Audit conversational flows against Prime Alexa and Stores design systems flag gaps and align with partner design teams.
Stakeholder Presentation Present designs to xfn partners and leadership walk through rationale and tradeoffs and align on next steps.
Engineering Collaboration Sync with engineering to define the knowledge base for key customer use cases mapping content intents and data sources.
Research & Validation Review customer usability study findings and document recommendations for the next design iteration.
Customer Advocacy Identify a friction point in customer study prototype a solution using AI tools and share with xfn partners.
About the team
With over 200 million members globally Worldwide Prime delivers customer experiences that solve real customer problems on a daily basis saving them time and money to create meaningful value.
Prime UX is pioneering the next generation of AI-powered Prime experiences bringing conversational AI and personalized assistance to every aspect of membership. We are reimagining how customers discover and engage with Prime across every device and context.
Our design team blends vision with curiosity craft with rigor partnering closely with engineering science product and business teams across Amazon to deliver world class member experiences.
- 4 years of design experience
- 3 years of UX designer or interaction designer experience
- Experience designing and prototyping with tools such as Figma Adobe Creative Cloud or similar
- Have an available online portfolio
- Experience designing interaction patterns for generative interfaces and a proven ability to leverage AI-driven workflows and models to design prototype and refine intelligent product features
- Knowledge of best practices for information architecture and design
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit
for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 117800.00 - 160000.00 USD annually