eCommerce Support & ECRM Manager

Dublin - Ireland

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

Irish Distillers a Pernod Ricard company is a producer of some of the worlds most well-known and successful Irish whiskeys and Irelands leading supplier of spirits. Irish Distillers is part of Pernod Ricards Gold Brand Unit Aged Spirits and Champagne a division which brings together an exceptional and prestigious portfolio of whisk(e)y cognac and champagne brands.

Led by Jameson our Irish whiskeys are driving the success of the category globally. Jameson crafted for smoothness at the Midleton Distillery is the worlds bestselling Irish whiskey a top 3 international whiskey brand and a top 10 international spirits brand*. Our Midleton Distillery whiskeys are exported to 130 markets around the world. We employ over 800 people across our operations in Cork Dublin and Northern Ireland.

About ECommerce

Irish Distillers direct-to-consumer e-commerce siteMidleton Distillery Collectionprovides our consumers access to seven of Irelands best-loved Irish whiskeys including Jameson Redbreast Midleton Very Rare Powers Spot Whiskeys Method and Madness along with personalised whiskey gifts and merchandise for customers in select markets around the world to purchase direct from source and enjoy.

Whats more Midleton Distillery Collection has a dedicated locally managed CRM program. Capturing first party consumer data is key driver in our growth model with data at the heart to improve our consumer relationship. We now can share personalised relevant content with our customers which helps drive consumer engagement loyalty and brand advocacy.

We have ambitious growth and development plans and will continue to invest in our eCommerce infrastructure to ensure we are the ultimate online whiskey destination delivering seamless best-in-class digital experiences for our consumers and our brands. Visit our shop here involved

As theeCommerce Support & eCRM Manageryou will play a pivotal role in elevating how our customers experience our full Irish Whiskey portfolio of brands across our direct-to-consumer online shop and dedicated CRM program.

Develop winning eCommerce campaigns aligned with 360 Global campaign plans: take learnings from previous campaign performance set objectives define content and asset requirements brief agencies manage execution plan across all owned earned and paid digital touchpoints (ECommerce shop all brand websites social handles CRM) track campaign performance and ongoing optimisation.

With support of our CRM agency manage the evolution of our E-Commerce CRM program and future CRM strategy: reach and recruit new subscribers via owned earned and paid channels develop and manage content and activation calendar set and track KPIs and benchmark against industry/in category standards identify and launch new consumer journeys develop personalisation and database segmentation manage relationship with CRM agency and ongoing alignment with key stakeholders (Brand Marketing Digital Market Companies and Brand Homes teams).

Work closely with our partner markets to understand their bespoke requirements and align on digital activation and amplification plans to support group led campaigns to drive awareness reach and recruit new audiences to our online shop.

Brief creative agencies to develop product and lifestyle imagery and copywriting for our direct-to-consumer channel aligned with product/campaign guidelines to support amplification of campaigns and direct to consumer channel proposition across local markets.

Develop E-retail assets to drive local market relevancy and increase visibility and engagement across digital touchpoints.

Develop Toolkits for markets to share channel and customer insights and best practice digital assets. Support International Marketing Teams with development of campaign/product related e-retail assets and ensure new template and guidelines are adhered to in-market.

Support with new POS development for E-Commerce & Brand Homes to drive advocacy equity and profitability.

Support eCommerce Team to deliver ambitious volume and value targets.

What were looking for

Bachelors degree required; additional education beneficial

3-5 years experience in Direct eCommerce & CRM experience data driven and performance led marketing

Experience managing campaign/projects through cross-functional teams including technology sales Marketing and Brand Comms

Highly collaborative team player who can also work autonomously

Highly creative motivated organised and proactive.

Knowledge of SalesForce MarketingCloud or equivalent email marketing programs

Ability to manage multiple projects and deadlines concurrently delivering to tight deadlines while retaining attention to detail and communication standards.

At Irish Distillers we know that great spirits are crafted by blending unique ingredients and we believe the same is true for people. We welcome individuals from all walks of life including those from the Travelling community diverse religious backgrounds ethnicities genders abilities and identities. Its the mix of our experiences voices and cultures that gives us our true character.

Our recruiting team are more than happy to provide reasonable adjustments during our application and interview process in order for you to participate fully in our recruitment experience. For assistance please contact us at

Learn more about working with Irish Distillers Posting End Date:

Required Experience:

Manager

Irish Distillers a Pernod Ricard company is a producer of some of the worlds most well-known and successful Irish whiskeys and Irelands leading supplier of spirits. Irish Distillers is part of Pernod Ricards Gold Brand Unit Aged Spirits and Champagne a division which brings together an exceptional ...