Digital Performance Manager
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
We need a data-driven Performance Marketing Manager to take full ownership of our paid media strategy. You will manage significant budgets across Google Meta and LinkedIn with complete accountability for cost per lead lead quality and ROI. Your mission is to drive high-quality B2B leads and optimize the entire conversion funnel.
Responsibilities:
Own the paid channels: Plan execute and optimize campaigns across Google Ads (Search Display PMax) Meta and LinkedIn to target B2B decision-makers
Manage the budget: Allocate and optimize a monthly ad spend (circa R100k-R120k) across channels based on performance data and return on spend
Optimize for conversion: Build and A/B test landing pages implement CRO tactics (heat mapping form optimization) and use GA4 & GTM to track and improve conversion rates
Drive creative direction: Brief the creative team (designer videographer) on ad creatives with clear performance goals to ensure marketing and creative alignment
Report & analyze: Produce weekly performance reports on impressions clicks CPL and channel ROI while monitoring competitor activity and market trends
Manage key relationships: Collaborate with the content team on SEO-to-paid alignment and manage the day-to-day relationship with our SEO agency
Skills & Experience (Not negotiable):
Experience: Minimum 4 years of hands-on paid media management
Certifications: Google Ads (Search & Display) and Meta Blueprint certified
Technical Skills: Proven experience with conversion tracking GA4 and tag management. Strong understanding of CRO and landing page testing
Strategic Mindset: A data-obsessed marketer who can balance budget management with creative testing to hit lead quality and volume targets
Contact JADE GELDENHUYS on quoting the Ref: CTD000372.
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Required Experience:
Manager
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
About Company
Communicate Recruitment is Specialist recruitment company with a specialisation in Finance, IT and Engineering recruitment. Our aim is to partner with you and introduce you to great careers and exceptional candidates.
