Email Strategy Manager

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

Email Channel Advisor

• Supports end-to-end planning in partnership with cross-functional marketing teams guiding teams through email frameworks and related work streams

• Oversees email campaign launches and major initiatives connecting teams to the plan while ensuring executive visibility and cross-functional coordination.

• Represents the respective regional frameworks and execution plans providing strategic oversight and visibility.

• Defines campaign-level goals objectives and audience priorities.

• Intakes annual campaign themes messaging hierarchies and regional business priorities in collaboration with relevant marketing teams

Cross-Functional Coordination & Execution

• Aligns all marketing functions to drive a unified GTM plan and coordinated execution.

• Leads internal campaign enablement ensuring marketing and field teams understand key messaging components and critical campaign moments.

• Serves as the regional central point of contact for campaign priorities resources and executional alignment.

Content & Messaging Alignment

• Ensures creative consistency and governance across programs and tactics led by regional functional partners.

• Defines how the campaign should be represented across key program familiesreputation demand engagement and enablementensuring executional teams can bring it to life effectively.

• Advises content teams on messaging needs and content gaps.

• Ensures visibility into live in-market campaign materials.

About You

Basic Qualifications

• 4 years of email-channel experience
• Knowledge of Workday business priorities target audiences and go-to-market strategy
• Ability to communicate effectively and coordinate across stakeholders
• Ability to establish prioritization frameworks to drive appropriate decision-making
• Strong cross-functional collaboration skills across teams job levels and external agencies
• Leads with decisions backed by data or informed judgment in the absence of data

Other Qualifications

• Ability to work across the business to meet team goals and drive alignment
• Strong stakeholder management skills with the ability to influence and drive effective change
• Proficiency in email best practices with accountability for email channel performance and full lifecycle email management
• Understanding of how the email channel works in partnership with broader marketing channels to drive holistic business impact rather than operating in silos

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

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