Senior Copywriter

Menomonee Falls, WI - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Are you ready for whats next

Come explore opportunities within Brunswick a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes Next Never Rests and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

Brunswick is looking for a Creative Lead (Copy) to join our Creative Services team serving Mercury Marine. Youll help define the voice of a legendary brand create conceptual creative concepts provide mentorship to more junior writers and get hands-on to execute copy that brings our brand to life. Youll also collaborate across design web video and production while working with the brand and project management team to deliver impactful work that benefits the business.

At Brunswick we have passion for our work and a distinct ability to deliver.

Essential Functions:

Experience and ability in forming/establishing a unique ownable voice for brands of varying stages of maturity

Contribute creatively and strategically to the evolution of the Mercury Brand and business

Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our brands objectives

Working closely with creative and brand team members lead the development of campaign concepts that stand out to consumers and achieve the objectives laid out in the brief

Translates business objectives into conceptual ideas that connect with customers and drive back to KPIs

Develop copy that engages boating fishing and water sports enthusiasts across digital and print channels (print ads digital ads web copy catalogs brochures point-of-purchase displays tradeshow displays and more)

Knowledge of omnichannel B2C B2B retail and digital marketing campaigns

Create/contribute to pitch decks then be prepared to present work to the creative and internal stakeholders

Excel at writing captivating headlines built off insights and data points through various mediums and products

Deep understanding of scriptwriting storyboard VO and casting processes

Work with more junior team members to ensure work is up to standards while guiding them in their growth

Review creative proofs for spelling grammar and overall quality according to our in-house style guides

Become an expert at reaching all types of consumers in the marine industry

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.

Required Qualifications:

8 years of experience in an advertising/marketing agency or in-house marketing department

Bachelors degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio

Experience in collaboratively developing creative campaign concepts

Ability to produce copy across marketing channels while flexing the tone to remain on brand but relevant to different audience segments

Demonstrated ability to adhere consistently to a brands voice and move fluidly between multiple brand voices

Strong time management to meet tight deadlines while working on simultaneous projects

Experience editing and proofreading according to multiple style guides with acute attention to detail

Basic understanding of SEO keyword usage

Portfolio that demonstrates creative marketing copy across channels for multiple client

Working Conditions:

Hybrid 3x per week in office

Theanticipatedpay range for this position is$annually.The actual base pay offeredwillvary depending on multiple factors including job-related knowledge/skillsrelevantexperience business needsandgeographic location.In addition to base pay this positioniseligible foran annual discretionarybonus.

At Brunswick it is not typical for an individual to be hired at or near the top end of thesalaryrange for their role. Compensation decisions are dependent uponthe specifics of the candidates qualifications and the business context.

This position iseligible toparticipatein Brunswickscomprehensiveandhigh-qualitybenefitsofferingsincludingmedical dental visionpaidvacation 401k (up to4% match) HealthSavingsAccount(with company contribution)wellbeing programproduct purchasediscountsand much more.Details about our benefits can be foundhere.

Why Brunswick:

Whatever tomorrow brings well be at the leading edge. As the clear leader in the marine industry were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many addition were proud of being recognized for making a splash with numerous awards!

Next is Now!

We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.

For more information about EEO laws - click here

Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process. For additional information click here: and Workday Privacy Policies

Brunswick does not accept applications inquiries or solicitations from unapproved staffing agencies or vendors. For help please contact our support team at: or .

All job offers will come to you via the candidate portal you create when applying through a posted position through https:/// If you are ever unsure about what is being required of you during the application process or its source please contact HR Shared Services at or .

#Brunswick Corporation

Required Experience:

Senior IC

Are you ready for whats next Come explore opportunities within Brunswick a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes Next Never Rests and we offer a variety of exciting ...