Senior Business Analyst
Job Summary
About the Role
We are looking for aSenior Business Analyst to join the PMO team bringing strong analytical capability alongside solid project management skills to support delivery across complexdata driveninitiatives.
This role isBA led with a strong focus on requirements quality stakeholderclarityand business validation while also contributing to delivery planninggovernanceand execution discipline within the PMO. Acting as a critical bridge between markets product data engineering enablement and governance teams the role requires someone who can work both independently and collaboratively to lead requirements discovery analysis documentation and delivery support across assigned marketsplatformsor product areas within the DTO programme.
Reporting into the PMO Lead this is a hands on delivery focused role suited to someone who thrives in fast paced environments and enjoys bringing structure to ambiguity.
Role Summary
The Senior Business Analyst (PMO)is responsible for:
- Leading endtoend Business Analysis activities across assigned workstreams
- Ensuring requirements are clearly defined prioritised and aligned to business outcomes
- Supporting delivery planninggovernanceand reporting within the PMO
- Owning UAT readiness and business validation
- Acting as a structured triage point for incoming requestsissuesand change
This role will workclosely with Central Enablement Support Market Engagement Product Owners and media agency SMEs e.g. brand leads local market leads to deeply understand business challenges and translate them into clear actionable requirements.
Key Responsibilities
Business Analysis & Requirements (Primary Focus)
- Lead requirements discovery with marketsSMEsandcrossfunctionalstakeholders
- Translate unclear or evolving needs into structured problem statements and scope
- Producehighqualityuser stories acceptance criteria and supporting documentation
- Map currentstate andfuturestateprocesses to support solution design
- Maintain clear documentation of requirements assumptionsdecisionsand change
Backlog Roadmap & Prioritisation Support
- Support backlog refinement and prioritisation with Product Governance and PMO
- Consolidatemarket and technical inputs into actionable requirements
- Provide structured input into feature requests andimpactassessments
- Support crossworkstream andcrossmarket alignment
UAT & Quality Enablement
- Collaborate with QA function to support validation of data quality and completeness.
- Coordinate defect triage andvalidateoutcomes against acceptance criteria
- Support business signoff and release readiness
Project Management & PMO Contribution
- Support delivery planning milestonetrackingand dependency management
- Contribute to RAID management governancecadenceand delivery reporting
- Help structure unplanned requests to protect delivery focus and momentum
Stakeholder Management & Communication
- Build strong working relationships across markets and central teams
- Translate technical concepts into clearbusinessfriendlylanguage
- Provide guidance to markets on interpreting dashboard outputs and understanding underlying data logic.
- Partner with Product manager to provide details for business use cases and details todeterminepriorities.
- Work with training function to provide details to help rundemosor trainingsessions.
- Produce clear communications for governance and delivery updates.
Required Experience & Capabilities
Essential
- Seniorlevelexperience as a Business Analyst in digital dataplatformor transformation environments
- Strong ownership of theendtoendrequirements lifecycle
- Demonstrable experience with:
- Requirements elicitation and documentation
- Process mapping
- UAT planning and execution
- Experience working within or closely alongside a PMO or structured delivery framework
Delivery & Behavioural
- Highly organised with strong prioritisation and attention to detail
- Analytical structured andsolutionsoriented
- Comfortable supporting multiple concurrent workstreams
- Confident communicator across technical and nontechnical audiences
- Proactive collaborative anddeliveryfocused
Flexible Working
At Omnicom Media Group we are committed to supporting flexibility for our peoplewhile fostering collaboration innovation and teamwork. We have a hybrid working model (three days in the office two working remotely) to ensure that we meet the needs of both our people and our business balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 17:30 but we offer the ability to flex around core hours of 10:30 16:30 to give our people flexibility on how they manage their working day whether thats in the office or working remotely. For example you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.
Diversity Equity & Inclusion at OMG
At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and well-represented.
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Senior IC
Key Skills
About Company
Omnicom Media Group UK is a global agency network including OMD, MG OMD, PHD and Hearts & Science. Search for current digital marketing jobs at our agencies.