Digital Content News Producer Wect

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WECT:

WECT has been informing and entertaining viewers in southeastern North Carolina for 72 years. Live where others vacation! Were in the rapidly growing Wilmington market serving New Hanover Brunswick Columbus Pender and Bladen Counties that make up the beautiful coastal Cape Fear Region. WECT is the dominant broadcast station in the market with the most accessible local news on our broadcast digital and streaming platforms.

Job Summary/Description:

Are you obsessed with digital storytelling Do you thrive when youre not just breaking news but breaking barriers on streaming and social platforms WECT is looking for a Digital Content Producer whos ready to own the screen on our digital platforms.

Duties/Responsibilities will include (but not be limited to) the following:

- Assist in WECTs digital efforts by creating curating and showcasing content with strong editorial journalistic organizational and communication skills.
- Write accurate concise AP-style stories for WECT digital covering a wide range of topics.
- Produce and edit video and photo content for digital platforms; create video playlists social clips and photo galleries to enhance coverage.
- Collaborate daily with news managers producers reporters photographers and the weather team to identify content needs and determine the most effective digital delivery.
-Publish stories and multimedia using the stations Content Management System; be willing to learn and follow SEO best practices to maximize web traffic and discovery.
- Lead the creation planning and execution of original locally focused content tailored specifically for WECTs digital platforms.
- Manage and optimize content on Facebook TikTok and other social media channels to drive engagement grow audience and funnel users to WECTs websites apps and newscasts.
- Manage and monitor WECT social media accounts (Facebook X/Twitter Instagram YouTube and more); post updates engage with viewers and respond to messages when appropriate.
- Use digital and social analytics to inform story selection presentation and distribution strategies.
- Contact public officials law enforcement PIOs and community members to gather and verify information for stories.

Qualifications/Requirements:

- A digital-first mindset: You naturally think in TikToks Facebook & Instagram reels web headlines and streaming content not just traditional newscasts.
- Proven digital content chops: Whether its writing a snappy post cutting a vertical video or creating a quick-hit explainer post you create engaging accurate content tailored for digital and streaming audiences.
- The ability to thrive under pressure: Deadlines dont scare you; they energize you. You can turn around high-quality digital content at lightning speed when news breaks.
- Strong news judgment: You know what matters to our community and how to translate it into scroll-stopping headlines visuals and formats for maximum impact across platforms.
- A collaborative spirit: You enjoy working with producers reporters photographers and desk staff to brainstorm build and refine content in a fast-evolving digital newsroom.
- A Bachelors degree in journalism communications digital media or a related field (or equivalent real-world experience producing digital content).

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WECT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

IC