Job Description:
ROLE PURPOSE
The Programmatic Sr Associateis responsible formanaging campaigns on programmatic platforms for clients including strategy setup implementation and monitoring across various DSPs (Demand Side Platforms) used. This role is fundamental within the digital strategy of a communications group and works closely with teams from other media channels.
This position is for the Offshore Team of Dentsu Argentina and works for teamslocatedinDentsusagencies in other countries. Has a local support team that leads the integration and relationship with the other members of the Offshore Team in Argentina.
TASKS AND RESPONSABILITIES
Collaborate with account teams to manage campaigns across various DSPs including trafficking creative assets tags naming conventions and other elements necessary for campaign implementation.
Set up campaigns in DSPs based on the established strategy andmonitortheir delivery.
Troubleshoot configuration issues and campaign malfunctions.
Upload campaigns and perform qualitycontroldoing data quality assurance via Q&A checks.
Monitor campaign pacing and ensure they meet the predefinedobjectives.
Generate reports in collaboration with media vendors to perform reconciliations for billing purposes.
Analyze campaign data and propose optimization suggestions.
Review and execute campaign optimizations.
Work with media vendors to analyzepurchasingopportunity proposals and campaign optimizations.
Prepare campaign result reports analyze data andidentifypotential adjustments tooptimizeKPIs.
Occasionally supervise the work of more junior team members.
Work with the agencys data teams to analyze and create client presentations.
Develop good relationships with clients if involved in client interactions.
If required by the team train more junior members by assisting in their development and helping them perform their tasks.
As part of the Offshore Team of Dentsu Argentina you must activelyparticipatein the weekly virtual networking meetings with other members of the Argentina offshore team.
You must alsoparticipatein the Offshore Teams peer-to-peer engagement activities held periodically in our Buenos Aires offices except for those who are notlocatedin that city.
QUALIFICATIONS
1 to 2 years of experience.
Bachelorsdegree preferably in marketing advertising finance or analytics will be valued.
Knowledge of managing Programmatic DSPs primarily Google DV360.
Advanced knowledge and understanding of Performance Marketing concepts.
Good knowledge of the Microsoft Office suite especially Excel and PowerPoint.
Strong analytical thinking comfortable with data and mathematical skills.
Solution-oriented with strong critical thinking skills.
Consistentlydeliversaccurateandtimelywork products.
Ability to resolve and troubleshoot problems.
Attention to detail in executiondoingdata quality assurance via Q&A checks and accuracy orientation.
Organizational skills and project management capabilities.
Ability to handle multiple projects and prioritize responsibilities in an agile environment.
Strong communicationskills both verbal and written.
Works well in a team and in a fast-paced environment.
Collaborative mindset.
High levelof integrity autonomy and self-motivation.
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Location:
Buenos AiresBrand:
IprospectTime Type:
Full timeContract Type:
PermanentRequired Experience:
Senior IC
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.