Strategist

Overview
The rolein a nutshellSynthesize culture client data audience understanding and channelexpertiseinto exciting strategies that win the trust of clients and unlock award-worthy creative ideas.

Responsibilities

• Own the strategic spine for projects from audience definition to measurement framework ensuring every brief ladders up to brand and business

• Master primary and secondary research: leverage tools and technology from across Iris and beyond toidentifyemergent behavioursand what it takes for brands toparticipatein peoples lives

• Synthesise at speed: distil messy quant & qual inputs into sharp points of view and decks that inspire creativesmediaand client stakeholders

• Lead the creation of simple inspiring briefs driven by genuinely creative strategies

• Understand and apply Participationmethodology providing clear direction on opportunities to stand apart ride culture and move behaviour

• Own integrated comms planning: ensure strategy is creatively executable across the journey with clear participation triggers at each touchpoint

• Be a useful and challenging partner for creatives to shape stress-test and sell ideas that genuinely connect with cultural movements contributing actively to creative councils and development sessions

• Co-pilot ideation sprints run stimulus sessions translate behavioural science nudges into creative triggers and stress-test concepts against channel realities

• Provide clearobjectiveswith understanding of how these can be measured including participation metrics beyond traditional KPIs

• Mentor Juniors on research techniques strategy fundamentals and AI-assisted synthesis

Required Skills

• Lead client workshops including inspiration and ambition-setting sessions focused on cultural relevance and participation opportunities

• Developbespokeinsight or trend reports that position Iris as a thought-leaderwith our client

• Own the full strategic narrative of an integrated campaign from audience insight to idea to executionand rationale

• Executesophisticated AI prompts and workflows that augment research cultural analysis or creative exploration

• Architect brand strategies for smaller brandswith oversight

• Lead working sessions with creative teams to unlock channel-nativeexecutionsthat make use of ever-evolving platforms

• Creatego to market playbooks that robustly explain a campaign idea to end

• Shapenew approachesthat help teams delivermore insightful and effectiveintegrated work

Equal Opportunities

Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race colour religion sex national origin sexual orientation age citizenship marital status disability and gender identity. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. If you have a disability or special need that requires accommodation please let us know.