UX Writer

• Multiple locations
• Hybrid

Job Description

Are you the kind of writer who obsesses over the right word not just any word Do you believe that clear consistent language is what separates a product people trust from one they abandon Join us to make an impact in a fast-paced and dynamic environment where youll play a key role in boosting everyday wellbeing at home and at work.

Epassis purpose is to boost everyday wellbeing. We are a leading provider of employee benefit solutions across Europe. Established in Finland in 2007 we were the first company in Europe to launch a mobile-payable employee benefit payment solution and we havent stopped innovating since. Epassi has been recognised by the Financial Times as one of Europes fastest-growing companies on multiple occasions.

We are currently hiring a UX Writer to be based in Germany.

Your mission at Epassi

Germany is our biggest strategic market and as we expand our product offering there consistent and user-centered language is key. As our first dedicated UX Writer your focus will be on building clarity and engagement into every product touchpoint grounded in a solid understanding of how our users across different segments actually think and talk about benefits and work. Working within our existing brand and tone of voice youll develop the product-level terminology guidelines and content patterns that ensure Epassi feels coherent and on-brand everywhere users encounter us.

Your responsibilities

• Research and define the German product terminology: conduct vocabulary studies content audits and user research to understand what language resonates with different user segments (e.g. employers vs. employees industries regions)
• Build and own a global terminology library and UX writing guidelines collaborating closely with designers researchers product management and marketing
• Translate your research into practical scalable deliverables: glossaries tone of voice guidelines content patterns and writing principles embedded in our design system
• Write and refine microcopy across German product surfaces buttons errors onboarding flows notifications empty states ensuring clarity and consistency at every touchpoint
• Partner with marketing content creators to ensure that product language and brand language are coherent and mutually reinforcing across all channels
• Use AI tools and modern content workflows to scale the quality and speed of UX writing across teams

Youll be successful in this role if you

• Have led content research vocabulary testing cloze tests tree testing or similar that directly shaped a products language or information architecture
• Have built a terminology framework or style guide that other teams actively use
• Can show how your word choices reduced user friction support load or confusion in a measurable way
• Are energised by the ambiguity of a blank page not slowed down by it

What youll be doing (daily)

A typical week might look like: running a moderated content test with German users to validate terminology for a new feature then synthesising the findings into a glossary entry and a recommendation to the product team. Youll review design mockups and flag copy issues before they ship join a sprint review to advocate for user-centred language decisions and sit down with a marketing content creator to align on how a product concept is described across touchpoints. Youll be the person in the room who asks but is this actually how our users would say it and youll have the research to back up the answer.

What you should bring

• 3 years of experience in UX writing or content design with a track record of working across complex multi-audience digital products
• A strong command of UX writing craft: information hierarchy progressive disclosure error message design content patterns
• Experience planning and conducting content research whether through dedicated studies or in collaboration with UX researchers
• Familiarity with AI-assisted writing tools and a curiosity about how to use them well
• A portfolio that demonstrates your thinking process not just your output

Your language profile

• German at native level youll be doing deep linguistic research in German and writing product copy for German users
• English at high proficiency our internal language is English youll collaborate globally and the ability to write polished English copy is a strong advantage
• Additional European languages are a welcome bonus

Your track record

Wed love to hear about things like:

• Developing a controlled vocabulary and content style guide grounded in user research artefacts that product teams and designers actually use
• Running content validation studies (e.g. comprehension tests preference tests first-click tests) and translating findings directly into product copy decisions
• Partnering with marketing or brand teams to create coherent language across product and campaign touchpoints
• Embedding your work into the design system so content decisions scale through reusable content patterns writing principles or AI-assisted workflows

Your competency profile

• Research-driven writing: You dont guess what users understand you find out. You bring a methodical approach to validating language and turn insights into durable guidelines.
• Systems thinking: You see individual copy decisions as part of a larger content system and you build for consistency and reuse from day one.
• Strategic influence: You know how to advocate for user-centred language decisions in rooms full of people who think about features not words and you bring the evidence to back it up.
• Cross-functional collaboration: You thrive working across product design marketing and leadership and you know how to align different stakeholders around a shared content direction.
• Proactivity: You spot gaps and inconsistencies before they become problems and you take ownership of fixing them.
• AI fluency: Youre actively exploring how AI tools can make your work sharper and faster without losing the human judgement that makes great writing.

Why you should join us

• Own something meaningful from day one as Epassis first UX Writer youll build the language foundations of a product used by millions of people across Europe
• Work with a clear purpose boosting everyday wellbeing and create a meaningful positive impact on both individuals and society
• Thrive in an open inclusive culture with low hierarchy where relationships are built on respect camaraderie and shared successes
• Come as you are well bring out the best in you and support your personal and professional growth
• Join a fast-growing tech company with a strong financial foundation and a global team of driven bold and entrepreneurial Epassians
• Benefit from an inspiring and supportive work environment where employee wellbeing is a genuine priority not just a talking point.