About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Role: Marketing Manager
Region: UK
Brand / Business Unit: Myprotein Ecommerce
Reporting to: General Manager
Location: THG ICON 1 7-9 Sunbank Lane WA15 0AF
THG Nutrition:
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition includingMyprotein the worlds largest online sports nutrition brand and its family of brandsMyveganMyvitaminsand MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
The Role
The Regional Marketing Manager(UK)willbe responsible fordeveloping and delivering the marketing strategy for a specific region ensuring all marketing activity aligns with commercialobjectivesand brand priorities.
This role acts as the regional lead across marketing planning budgetownershipand channel coordination working closely with teams across paid media CRM social influencers partnershipsmarketplacesand retail.
You will play a key role in translating global brand strategy into locally relevant campaigns and activations ensuring we maximise growth opportunities within the region.
As a Marketing Manager for Myprotein Youll:
Regional Strategy & Planning:
- Own the regional marketing strategy aligned with commercial targets and growthobjectives.
- Develop annual and quarterly marketing plans to support revenue customeracquisitionand brand growth.
- Identifyregional opportunities across channelspartnershipsand campaigns to accelerate growth.
- Own the full customer cycle covering awareness consideration acquisition engagement retention.
- Ensure alignment with global brand strategy while tailoring campaigns to local market dynamics.
- Ensure regional marketing activity supports wider commercial and distribution strategies.
Budget Ownership & Investment:
- Own the regional marketing budget ensuring efficient allocation across channels and campaignsleveragingmarketing measurement tools.
- Monitor marketing performance against ROI COS CAC NewCustomersand revenue targets.
- Work closely with finance and commercial teams to optimise investment and drive profitability.
Channel Activation & Coordination:
- Collaborate with channel specialists across:
- Paid Media
- CRM
- Influencer & Affiliates
- Organic Social
- Partnerships
- Marketplaces
- Retail activations
- Translate regional strategy into coordinated channel plans that drive impact across the customer journey.
- Coordinate cross-channel campaigns and brand activations.
- Ensure all activity supports customer acquisitionretentionand revenue growth.
Performance Analysis & Brand Health:
- Track and analyse marketing performance across the region.
- Use data and insights to optimise campaigns and investment decisions.
- Provide regular performance updates and strategic recommendations to senior stakeholders.
- Leverage the insights from brand health and consumer surveys totake actions to improvebrand health metrics for theregion
- Manage & growcustomer-covering referrals retention advocacy & CLV optimisation strategies.
Skills & Experience
- 47years experiencein marketinggrowthor regional marketing roles
- Experience working in ecommerce consumerbrandsor high-growth digital environments
- Strong understanding of performance marketing and digital channels
- Experience managing marketing budgets and campaign ROI
- Ability to work cross-functionally with multiple stakeholders
- Highly analytical with strong data-driven decision making
- Excellent project management and organisational skills
- Passion for health fitnessnutritionor lifestyle brands preferred
Whats in it for me
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop yourexpertisethrough our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Dontwant to work on your birthday Wedonteither! Enjoy your day off on us!
- Enhanced maternity and paternity pay depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-arton-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG Refer them and get up to 1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
- We are an equal opportunities employer.
Werecommitted to creating a diverse and inclusive workplace that allows everyone tothrive andstrongly encourage all candidates from all backgrounds and identities to apply.
Please emailif yourequireanyadditionalsupport or need to make any adjustments to our recruitment process. Youdontneed todiscloseyour disability or condition; you just need to let us know what support you need or changes you need to make. Ifyourenot sure we can work with you to explore the available options.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.