Integrated Marketing Manager, Global Social
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Every day tens of millions of people come to Roblox to explore create play learn and connect with friends in 3D immersive digital experiences all created by our global community of developers and creators.
At Roblox were building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together from anywhere in the world and on any device. Were on a mission to connect a billion people with optimism and civility and looking for amazing talent to help us get there.
A career at Roblox means youll be working to shape the future of human interaction solving unique technical challenges at scale and helping to create safer more civil shared experiences for everyone.
We are looking for an Integrated Marketing Manager Global Social to define and scale Robloxs worldwide social media strategy. This role sits at the intersection of brand trust creator storytelling and international expansion building a globally consistent yet locally relevant social presence across priority markets.
Youll own Robloxs international channel ecosystem. You will build the systems governance and content engine that power social storytelling across regions ensuring we strengthen platform perception support growth and reinforce trust at scale.
You will partner closely with regional marketing teams Product Marketing Communications Safety Creator Ecosystem and Creative to deliver a cohesive global social presence. Because this role oversees a truly global footprint you will collaborate across several time zones. This requires a flexible approach to your schedule to ensure you are connected with our priority markets in Asia MENA Europe and beyond.
Role Reports to Director of Integrated Marketing and is based in our San Mateo CA office
You will:
- Bridge Global and Local: Act as the connective tissue between global strategy and local execution. You will empower Local Marketing Managers by providing the tools assets and guidance needed to land our narratives in specific regions.
- Scale Creative Campaigns: Professionalize our marketing to reach the creator audience at scale leaning into creative chops to build brand perception and revenue acquisition.
- Drive Operational Excellence: Coordinate and lead key rhythm-of-the-business beats including MBRs QBRs and Creative Reviews ensuring alignment across all stakeholders.
- Expand our Footprint: When a new market is launched you will support the RFP process and lead the efforts to build marketing channels from the ground up ensuring a successful launch for the creator ecosystem in that territory.
You have:
- 8 years of experience in social brand or integrated marketing within consumer tech gaming or global platforms.
- Global Perspective: Experience building and scaling global or multi-regional social media programs.
- Schedule Agility: You are comfortable working non-traditional hours when necessary to sync with international teams whether thats an early morning sync with London or a late evening touchpoint with Tokyo.
- Platform Fluency: Strong understanding of social platforms content formats and cultural trends that vary by region.
- Operational Expertise: Proven ability to manage agencies and global stakeholder networks while building scalable operating models.
- Analytical Mindset: Experience defining measurement frameworks and using data to drive global strategy.
- Communication Skills: Exceptional cross-functional collaboration skills and the ability to work effectively across different cultures and time zones.
- Passion: A deep interest in gaming creator ecosystems and online communities.
Required Experience:
Manager
About Company
Roblox is the ultimate virtual universe that lets you create, share experiences with friends, and be anything you can imagine. Join millions of people and discover an infinite variety of immersive experiences created by a global community!
