Senior Analyst Customer & Market Insights

Senior Analyst - Customer & Market Insights

• Employment Type: Continuing Full - time (35 hours a week)
• Remuneration: $127351 base plus 17% superannuation and leave loading
• Work rights required: Visa sponsorship is not available for this position. Candidates must hold full rights to work in Australia to be considered for this position.
• Location: Hybrid (3 days WFH) Kensington Sydney

About UNSW:

UNSW isnt like other places youve worked. Yes were a large organisation with a diverse and talented community; a community doing extraordinary things. Together we are driven to be thoughtful practical and purposeful in all we do. Taking this combined approach is what makes our work matter. Its the reason were one of the top 20 universities in the world and a member of Australias prestigious Group of Eight. If you want a career where you can thrive be challenged and do meaningful work youre in the right place.

Details of the role

The Senior Analyst Customer & Market Insights is a key role responsible for delivering contextually relevant timely and action-oriented audience and customer insights to inform learner recruitment and retention strategies product portfolio development brand and reputation improvements and digital experience outcomes. By translating complex research and market signals into clear recommendations the role enables evidence-based decisions that improve customer outcomes and strengthen UNSWs position in a competitive environment.

The role leads research and analysis to track higher education and broader macro market trends and to unpack audience needs pain points and barriers to engagement and action. This includes interpreting market data designing and delivering voice-of-customer surveys and conducting secondary research to inform market research and product development.

The Senior Analyst works closely with internal stakeholders to shape briefs provide hands-on advice on research and project design and communicate findings. The role reports to the Customer Analytics and Insights Manager and has no direct reports.

Some key skills required:

• Tertiary degree in a related area plus relevant experience in market research (5-8 years ) data processing and analysis and insight generation ideally gained in a market research agency.
• Collaborate with Marketing and Digital Experience Stakeholders and Specialists to ensure feasibility and alignment with Lead management systems to guarantee the successful implementation of insights projects and build an extensive audience knowledge
• Conduct primary research (qualitative and quantitative) and secondary research to provide robust and validated insights for identifying opportunities and threats that inform decision making and future strategy:
  • Conduct in-house data collection data analysis and executive reporting to leverageSM1 recruitment strategy and operations
  • End-to-end research project management with external agencies to provide guidance on UNSW Brand Strategy and to build business cases for Academic Program Development
  • Work with multiple structured and unstructured data sources to deliver robust marketing intelligence that serves UNSW brand and reputation portfolio competitiveness digital experience outcomes and multi-campus development
• Deliver reporting results and analysis; deliver enablement to stakeholders so insights contribute to define and support the Marketing & Digital Experience (M&DX) Annual Operating Plan.
• Manage persona governance to standardise the use of validated personas for all marketing and recruitment activities.

Please refer to the position description for full details.

UNSW Benefits and Culture

• 17% Superannuation and leave loading
• Flexible working
• Additional 3 days of leave over the Christmas Period
• Access to lifelong learning and career development
• Progressive HR practices

More information on the great staff benefits and culture can be found here.

Pre-Employment Checks:

Aligned with UNSWs focus on cultivating a workplace defined by safety ethical conduct and strong integrity preferred candidates will be required to participate in a combination of pre-employment checks relevant to the role they have applied for.

These pre-employment checks may include a combination of some of the following checks:

• National and International Criminal history checks
• Entitlement to work and ID checks
• Working With Children Checks
• Completion of a Gender-Based Violence Prevention Declaration
• Verification of relevant qualifications
• Verification of relevant professional membership
• Employment history and reference checks
• Financial responsibility assessments/checks
• Medical Checks and Assessments

Compliance with the necessary combination of these checks is a condition of employment at UNSW.

How to apply:

Please click on Apply now to apply online. Applications should not be sent to the contact listed below. Please provide a resume and a separate document addressing the skills and experience listed in the Position Description. A copy of the Position Description can be found on .

Contact

Frank McHenry Talent Acquisition Associate

E:

Applications close: Thursday 26^th March before 11.30pm Sydney time

UNSW is committed to equity diversity and inclusion. Applications from women people of culturally and linguistically diverse backgrounds those living with disabilities members of the LGBTIQ community; and people of Aboriginal and Torres Strait Islander descent are encouraged. UNSW provides workplace adjustments for people with disability and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.