Marketing Director, Place

Dallas, IA - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Overview:

Responsible for driving the global marketing strategy for the firms Place sector (mainly Senior Living and Commercial/Mixed-Use) acting as the central connection between sector and practice strategy business development priorities and the broader marketing team. The role translates the sectors vision into a distinctive market presence and brand positioning further elevating HKSs leadership in civic cultural education and community-centered environments.

Empowers regional markets to adopt and localize strategies while maintaining clear global standards. Partners with business development and VP of Marketing Strategy to co-design ABM programs and incorporate intelligence from regions and offices to continuously evolve global practice strategies.

Responsibilities:

Owns and leads the global marketing strategy forthe Place sectorand practices.

Defines and evolves the practices value propositions differentiators and positioning in partnership with Centers of Excellence (COEs)

Authors andmaintainsthe practices global marketing plan and campaign roadmap

Partners with regional markets to align practice strategies with regional priorities and office-level growth plans enabling localized execution whilemaintainingclear global standards and non-negotiables

Provides actionablecampaignbriefs to COEsto guidecampaign delivery across regions ensuring initiativesarealigned with practice prioritiesanddrive measurable ROIwhilemaintainingstrategic oversight of team capacity campaign pipeline and budget allocation

Partnerswith the Brand COE to develop and activate a distinctive brand strategy for the practice that elevates itsexpertise design excellence innovation and impact in the marketplace

Leadsintegrated campaigns content events and recognition strategies thatshowcasethe practices work insights and peoplestrengthening visibility influence and market position through channels such as awards PR digital platforms and speaking engagements

Reports regularly to Global Practice Director andVP of MarketingStartegyon performance and contribution to global growth

Partners withother Practice Marketing Directors to share best practices across practices

Qualifications:

Bachelors degree in Marketing or related degree
Typically with 15 years of experience in strategic global marketing
Experience in InDesign Photoshop and Illustrator graphic software
Proficiency in MS Office Suite including Microsoft Word Excel and PowerPoint preferred
Prior experience in architecture/interior design preferred
Proven ability to work across and influence stakeholder groups functional areas geographies and differing levels of seniority
Successful track record with managing a team and performing duties in a fast-paced environment
Experience in logistics management including connecting people and resources to the right place at the right time
Excellent analytical skills with the ability to measure contribution to growth
Excellent attention to detail and commitment to excellence
Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
Strong presentation skills
Strong organizational skills and the ability to work on multiple projects at the same time
Ability to define clear global standards and enable regional/local execution
Ability to adapt quickly to changing priorities markets and technologies while maintaining strategic focus
Ability to confidently communicate with a wide variety of internal and external constituents
Ability to proactively problem solve and apply innovative solutions
Ability to work and collaborate in a team environment and ability to work independently and prioritize work
Ability to effectively meet deadlines at expected quality
Travel may be required.

If you currently work for HKS please submit your application via the Internal Careers Portal.

HKS is an EEO/AA Employer: M/F/Disabled/Veteran

Required Experience:

Director

Overview:Responsible for driving the global marketing strategy for the firms Place sector (mainly Senior Living and Commercial/Mixed-Use) acting as the central connection between sector and practice strategy business development priorities and the broader marketing team. The role translates the sect...

Overview:

Responsibilities:

Owns and leads the global marketing strategy forthe Place sectorand practices.

Defines and evolves the practices value propositions differentiators and positioning in partnership with Centers of Excellence (COEs)

Authors andmaintainsthe practices global marketing plan and campaign roadmap

Partners with regional markets to align practice strategies with regional priorities and office-level growth plans enabling localized execution whilemaintainingclear global standards and non-negotiables

Provides actionablecampaignbriefs to COEsto guidecampaign delivery across regions ensuring initiativesarealigned with practice prioritiesanddrive measurable ROIwhilemaintainingstrategic oversight of team capacity campaign pipeline and budget allocation

Partnerswith the Brand COE to develop and activate a distinctive brand strategy for the practice that elevates itsexpertise design excellence innovation and impact in the marketplace

Leadsintegrated campaigns content events and recognition strategies thatshowcasethe practices work insights and peoplestrengthening visibility influence and market position through channels such as awards PR digital platforms and speaking engagements

Reports regularly to Global Practice Director andVP of MarketingStartegyon performance and contribution to global growth

Partners withother Practice Marketing Directors to share best practices across practices

Qualifications:

Bachelors degree in Marketing or related degree
Typically with 15 years of experience in strategic global marketing
Experience in InDesign Photoshop and Illustrator graphic software
Proficiency in MS Office Suite including Microsoft Word Excel and PowerPoint preferred
Prior experience in architecture/interior design preferred
Proven ability to work across and influence stakeholder groups functional areas geographies and differing levels of seniority
Successful track record with managing a team and performing duties in a fast-paced environment
Experience in logistics management including connecting people and resources to the right place at the right time
Excellent analytical skills with the ability to measure contribution to growth
Excellent attention to detail and commitment to excellence
Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
Strong presentation skills
Strong organizational skills and the ability to work on multiple projects at the same time
Ability to define clear global standards and enable regional/local execution
Ability to adapt quickly to changing priorities markets and technologies while maintaining strategic focus
Ability to confidently communicate with a wide variety of internal and external constituents
Ability to proactively problem solve and apply innovative solutions
Ability to work and collaborate in a team environment and ability to work independently and prioritize work
Ability to effectively meet deadlines at expected quality
Travel may be required.