Lead, Master Brand Social – YouTube India (via Oliver)

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Lead Master Brand Social YouTube India (via Oliver)

Location: Mumbai India

About the role:

YouTube is a cultural heartbeat in Indiaa platform where millions come to learn connect and be inspired. We are looking for a visionary lead to join the YouTube India social team through our staffing partner this high-impact people management role you will spearhead the YouTube master brand social workstreams shaping how one of the worlds most significant brands resonates in a dynamic and growing market such as India

As the Lead for YouTube Brand & Social in India you will be the strategic architect of YouTubes personality across social platforms in India. You are as obsessed with audience trends as you are with brand storytelling. You will lead always-on content major campaigns and social-first activations designed to drive brand awareness love preference and meaningful conversation.

What you will be doing:

• Strategic Leadership & Brand Growth: Lead the strategy planning agency briefing and execution of YouTube Indias brand & social projects. You will ensure all social-first activations drive measurable brand relevance and deep community engagement across all leading platforms.
• Cross-Functional Influence: Act as a strategic partner to Marketing and Business teams ensuring social is prioritized in cross-functional forums. You will represent the YT social strategy with a professional strategic lens impacting business goals while ensuring high-quality social output.
• People & Agency Management: Manage and mentor a team of two fostering a culture of best-in-class execution and meticulous attention to detail. You will oversee agency partners ensuring they adhere to operational excellence processes and deliver on-brief on-time results.
• Influencer & Content Expertise: Leverage an in-depth understanding of the Indian social and influencer landscape. You will oversee production and influencer management workflows ensuring content is culturally relevant and aligns with brand goals.
• Critical Thinking & Optimization: Evaluate campaign performance and apply learnings from past activations to influence future strategies. You will form data-driven points of view to navigate ambiguity and continuously improve the teams output.
• Brand Safety & Operational Excellence: Maintain rigorous standards for brand safety and ensure all team activities and agency outputs align with internal compliance and operational excellence standards.

What you need to be great in this role:

• Experience: 914 years of professional experience in social media marketing brand management or creative agency roles with a focus on digital and content marketing.
• Social Mastery: Complete immersion in the Indian social media and influencer landscape with a proven track record of delivering best-in-class content and campaigns.
• Leadership Presence: Demonstrated success in people management and the ability to influence cross-functional partners in a fast-paced environment.
• Production Savvy: Deep understanding of the inner workings of social media production and influencer management in the Indian market.
• Communication Skills: Exceptional strategic thinking and communication skills with the ability to articulate complex social strategies to diverse stakeholders.
• Brand Advocacy: A passion for the YouTube ecosystem (users creators and advertisers) and a commitment to being a constant advocate for our community.
• Passion for and inquisitive about AI andnew technologies
• Understanding and knowledge of AI tools is beneficial but ability to learn and digest benefits and features of AI tools is critical

Req ID: 16828

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.