Digital Specialist CRM & Content for Southern Europe (10 months contract)

To join our Digital team for Southern Europe based in Barcelona Somfy is looking for a Social Media & Digital Content Specialist to enrich our digital content and manage our social media accounts for 3 countries (Facebook & Instagram).

The Digital Specialist CRM & Content is responsible for managing the companys Customer Relationship Management (CRM) systems and digital platforms to optimize customer experience enhance customer engagement and drive business growth. The role involves leveraging technology data analytics and marketing automation to maintain efficient workflows and create personalized experiences for customers across various touchpoints and segments.

In this position you will also manage the global customer journey giving support to digital campaigns and website management to maximize customer experience.

Key Responsibilities:

CRM Management:

• Oversee the organizations CRM platform ensuring data accuracy system functionality and GDPR compliance.
• Design implement and manage workflows segmentation strategies and campaigns within the CRM platform.
• Collaborate across departments (marketing sales customer service) to ensure CRM aligns with and supports business goals.

Customer Journey Optimization:

• Map customer journeys and identify key touchpoints to improve engagement.
• Develop and execute strategies for personalized communication across channels such as email websites APPs and social media.

Digital Campaign Execution:

• Lead CRM-related digital marketing campaigns including automation and segmentation.
• Track campaign performance metrics and ensure continuous improvement through detailed analysis.
• Support other paid campaigns to align objectives and participate to optimization.

Digital Content:

• Duplicate adapt and manage translation of content aligned with our key branding messages including website blogs Youtube channel and social media.
• Co-develop content calendar to ensure deadlines are met
• Work closely with our Traffic leader to optimize for SEO using keywords

Data Analytics & Insights:

• Analyze customer data to recognize trends and opportunities for better marketing initiatives.
• Generate reports on CRM and campaign performance providing actionable insights to stakeholders.

Stakeholder Collaboration:

• Work closely with sales teams to monitor leads opportunities and follow-ups as well as group specialist to apply best practices.

Continuous Improvement:

• Stay informed about CRM and digital trends recommending new tools and techniques to keep the organization ahead of competitors.
• Test new strategies and advancements to enhance system outcomes.

Qualifications :

• Bachelors degree in Marketing Business Administration Information Technology or a related field. Masters degree is a plus.

• 3-5 years of experience in a similar CRM or digital marketing role.

• Hands-on experience with CRM tools (e.g. Salesforce HubSpot Microsoft Dynamics or other relevant platforms).

• Proven track record in managing marketing automation platforms and digital campaign tools.

• Strong analytical skills and familiarity with reporting tools such as Google Analytics Tableau or Power BI.

• Fluent in English & Spanish. Italian or French are a plus.

Skills & Competencies:

• Excellent problem-solving and troubleshooting abilities.

• Strong communication and interpersonal skills for cross-functional collaboration.

• Attention to detail in managing customer data and workflows.

Additional Information :

• 10 months contract
• Full-time position.
• Hybrid work environment
• Collaborative fast-paced team setting.
• Very dynamic team
• Brand new office at 100m form Zona Franca subway station
• Free coffee & fruits

The protection of our candidates personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system and not by email or postal.

Somfy España is an equal opportunity employer. We promote diversity and an inclusive environment free from discrimination based on gender origin age religion sexual orientation disability or any other personal or social condition. All candidates are welcome to apply.

Remote Work :

No

Employment Type :

Full-time