Job Description
Build the systems that scale clear consistent human experiences
Are you passionate about creating the standards frameworks and tools that help large organizations deliver clear consistent humancentered language Our Human Interface Design (HID) organization shapes how millions of people understand and interact with automotive technology acrossvehicleapp webandvoice.
Within HID the Language Systems team defines andmaintainsthecontent and communicationfoundations that keep our product language unified accessible and trustworthy. We developthe guidance guardrails andsystems that helpdesignersworkefficientlyand we assess and introducethetoolsand processesthat raise the bar for quality and scale.
Whatwe do
Defineandgovernstandards:We define language guidelinesbest practicesterminology and system-widecontentpatterns that ensure cohesion across platforms.
Evaluate andintegratetools:We assessemergingtools (examples:contentQA terminology managementAI assistantsFigma plugins) andimplementthem across workflows.
Document thesystem:We translate complex decisions into clear comprehensive documentation that teams can rely on.
Buildscalablemodels:We create governance structures that support consistent decision-making across products teams and surfaces.
Enablecontentdesigners:We provide guidance tools and processes that help writers work faster and more confidently.
Partneracross theecosystem:We collaborate with design product engineeringandresearch to ensure language stays clearaccurate and aligned.
Whyjoin us
Influence atscale:Your decisions will shape the clarity and coherence of experiences across GMs digital and invehicle ecosystem.
Leadcriticalsystems:Youllhelp define the operating model for language qualityand governance.
Advance AI forcontent:Youllevaluate pilot and integrate nextgeneration content tools into real production workflows.
Driveclarity andalignment:Youllguide crossfunctional teams toward consistent language and decision-making.
Ifyoureexcited to build the language systemsinfrastructure that powers worldclass experienceswedlove to meet you.
Jobdescription
General Motors is seeking aSenior Content Designer Language Systemstoestablishand scale the standards tools and processes that support consistent high-quality content across HID. You will setcommunication standardsestablishframeworksand processes andleadthecreationandimplementation ofa governance model that promotes quality content across experiences.
Responsibilities
Build and evolve governance modelsincluding workflows decision frameworks review practices and changemanagement processesthat scale content quality across teams.
Evaluate pilot and operationalize AIenabled content toolslikelinting engines terminology platforms writing assistantsandevaluation tools to improve consistency and efficiency.
Establish criteria and assessment methods for toolselection ensuring solutions align with HID workflows design systems and content quality goals.
Create clear authoritative documentationstandards playbooks patterns system guides and reference materialsto support large-scale adoption.
Collaborate with the design system team to embed language foundations into components patterns and UI guidance.
Write and refine content directly in Figma tovalidatestandards against real flows wires and UI constructs.
Partner withmobile web and vehiclecontent designers to ensure terminology and patternsremainaligned across connected journeys.
Lead working sessions audits and reviews to enforce governance practices and ensure consistency across teams and platforms.
Lead the HID studioinsystemsthinking tool adoption and decision-making related to language quality and governance.
Advocate for clarity consistency and system integrity across product and design partners.
Minimumqualifications
A portfoliodemonstratingsystems thinkingcontentdesign maturitystandardscreation andsuccessful integration of technology and tools in content processes.
Strong technicalproficiencyin Figmacomponentspluginsand variables.
Strong senseof ownership and ability to create structure in ambiguous environments.
Experience shaping governance models playbooks or tool strategies for content systems.
Deep understanding of human interface design principles and how language contributes to usability.
StrongUXwritinginstincts with a preference for precision clarity and minimalism.
High comfort level with technical concepts; ability to understand engineering and product terminology quickly.
Experiencewithcontent quality or AIenabled tools(Ditto Acrolinx and Markup AI strongly preferred)
Expertise ininformation architecture taxonomy andstructuringcomplex content systems.
Confident presenter skilled at driving alignment and influencing executive stakeholders.
Collaborative kind teammate who contributes to a positive supportive team culture.
Experiencedevelopingstandardsandgovernance documentation.
Additionalstrengthswevalue
Background evaluating AI/ML models languagebased tooling or rulebased quality systems.
Experience with multimodal or non-traditional interfaces (vehicle voice embedded systems).
Familiarity with content operationsandlargescale documentation systems.
The salary range for this role is ($105600 -$140700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentivepayprogram offers payouts based on company performance job level and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs.Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuitionassistanceprograms employeeassistanceprogram GM vehicle discounts and more.
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
Senior IC
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