Product Marketing Manager Outdoor DACH (mwd)

Come Build The World With Us!

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of nearly 60000 professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT CRAFTSMAN CUB CADET STANLEY and BLACKDECKER

We are looking for:

Product Marketing Manager Outdoor DACH (m/w/d)

Job Purpose

Are you ready to drive impactful product launches and shape the commercial success of Outdoor brands across DACH Join us as Product Marketing Manager (m/f/d) for DEWALT and BLACKDECKER and play a pivotal role in developing go-to-market strategies that boost revenue profitability and brand awareness. As a Product Marketing Manager you will be part of a dedicated team reporting to the Group Marketing Manager. You will work alongside with European and Local Marketing departments Sales Teams Finance and Demand Planning always aiming to ensure integration implementation and support for strategically and commercially important programs and initiatives in the Outdoor business.

What Youll Do

• Design the best possible product portfolio marketing mix and pricing strategy in coordination with marketing management local sales and European headquarters.

• Actively align the marketing mix for maximum impact with a strong focus on efficient and profitable Sell-In Campaigns within a Multi-Channel approach.

• Lead new product launches for the defined business units across the region.

• Develop and coordinate growth strategies for all relevant sales channels with cross functional teams and multi-level involvement.

• Analyse market trends customer needs competitor activity retail pricing and identify white space opportunities.

• Take an active role in internal and external meetings projects & events.

• Actively ensure an efficient communication regarding all marketing product and portfolio-related information between marketing sales and other functional areas.

• Work very closely with the Brand & Account Activation Department to optimize the full marketing mix including brand communication social media plans campaign materials and sponsorships for Outdoor.

• Coordinate volume planning with Demand Planning Team and KAMs / Sales Department especially for New Product Launches Sell-In Promotions and manage an efficient Excess & Obsolete Stock reduction.

The Person:

You always strive to do a good job! You care about quality at every level. You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by change & fact you embrace it. You also have:

• Degree in Business Administration Marketing or a comparable degree.

• 3-5 years demonstrable experience in a Product Marketing / Trade Marketing capacity.

• High sense of responsibility and reliability in all assigned tasks.

• Commercial Awareness - Understanding the industry price points the market needs and trends and translate that into actions that enable us to be ahead of the competition.

• High analytical skills and an understanding of key financial figures.

• Strong proactivity and hands-on mentality by identifying opportunities for improvement taking initiative to address challenges and actively contributing to team objectives.

• Effective communicator - both internally and externally.

• Flexibility to travel occasionally.

• Native German and fluent business English (verbal written presentation).

We offer:

• An exciting role in an innovative and international environment

• A wide range of development opportunities tailored to your individual needs

• An attractive remuneration package

• A permanent position

• 30 days of vacation

• Flexible working time models & mobile working

• Employer-provided retirement benefits

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Global Benefits & Perks
Youll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.