Director of Marketing & Communications

Birmingham, MI - USA

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

DEPLOY is seeking a Director of Marketing and Communications:

DEPLOYs client is a vibrant leader in independent education in the Birmingham metropolitan region.

DEPLOYs client offers a whole-child focused academic program guided by a comprehensive emphasis on physical social-emotional creative and intellectual development educates and inspires students in preschool through 8th grade.

The School was founded in 1958 and holds dual accreditation with the Southern Association of Independent Schools (SAIS) and Cognia.

Position Overview: DEPLOYs client is seeking a dynamic and experienced Director of Marketing and Communications to lead our marketing initiatives and oversee all aspects of the schools communications efforts.

The Director is responsible for working collaboratively with the administrative team to communicate the schools value proposition strategic initiatives and the schools story to both internal and external constituents across multiple platforms.

This is a full-time 12-month senior administrative position reporting to the Head of School.

Key Responsibilities:

Collaborate with the Director of Enrollment Management to implement lead generation strategies and a comprehensive recruitment admissions and retention strategy to meet enrollment goals.

Craft and distribute all school-wide communications and develop an integrated communication plan that promotes the schools programs values and mission.

Create engaging weekly newsletters that highlight community updates student achievements and school news.

Build and manage all digital campaigns (Facebook Instagram and Google) and media partnerships that highlight the schools value proposition to attract new families in the Birmingham area.

Create content for and maintain all social media channels for the school (Facebook Instagram LinkedIn) updating regularly with consistent messaging that aligns with the schools mission.

Develop all marketing collateral including advertisements (print and digital) event invitations brochures graphics etc.

Collaborate with the Director of Development to promote the schools fundraising efforts and produce all school-wide fundraising communications including videos campaign materials alumni newsletters and the Annual Report

Maintain the schools website with current information and updated photography.

Foster strong relationships with students parents and the school community members to support the schools mission and marketing efforts.

Attend school-wide events and capture photos/videos for communications efforts.

Prepare quarterly reports for the School Board of Trustees and serve as the school liaison for the Marketing and Enrollment Board Committee.

Ensure all marketing materials social media content and communications are consistent with the schools branding and messaging.

Complete additional administrative duties as assigned by the Head of School

Preferred Qualities and Qualifications:

Bachelors degree in marketing communications or a related field 5 years of experience in marketing (ideally in an independent school setting)

Excellent writing communication and interpersonal skills.

Proficient in email marketing platforms social media channels and paid campaigns and website content management.

Ideal candidate will possess superior photography and videography skills and be proficient in Canva and Adobe.

Knowledge of SEO best practices and Google Analytics

Strong organizational and project management abilities

Ability to work collaboratively with diverse groups including staff volunteers and community members

Ability to maintain confidentiality and sensitivity

Passion for education and the mission of this school

DEPLOYs client is an equal opportunity employer offering a competitive salary benefits and professional opportunities.

DEPLOY is seeking a Director of Marketing and Communications: DEPLOYs client is a vibrant leader in independent education in the Birmingham metropolitan region. DEPLOYs client offers a whole-child focused academic program guided by a comprehensive emphasis on physical social-emotional creative and...