Description
At Russell Landscape Group we believe that growth starts with a top-tier sales team. Thats why were looking for a driven and talented Sales Development Representative (SDR) to help identify and qualify new business opportunities. As the first point of contact with potential clients the ideal candidate will have a solid grasp of the sales process excel at lead research and know how to initiate conversations that spark interest. This role is about more than just outreachits about laying the groundwork for long-term customer relationships and setting up our team for success. Were seeking a fast learner with excellent communication skills and the ability to present our services in a way that resonates.
Why Russell Landscape
- Family-first culture with a strong emphasis on people balance and teamwork
- Comprehensive benefits including health dental and vision insurance options
- 401(k) with employer match
- Real opportunities to grow and advance as the company continues to expand
- A positive supportive workplace where employees are set up to succeed
Objectives of this role
- Serve as the first point of contact for prospective customers providing a positive and professional introduction to the Russell Landscape brand
- Effectively represent the companys products and services leveraging deep product knowledge and customer insights to demonstrate how our solutions meet customer needs
- Proactively generate leads and build meaningful relationships by nurturing warm prospects and identifying new business opportunities
- Manage and organize a robust pipeline of qualified prospects coordinating with sales executives to smoothly transition opportunities to the next stage of the sales process
- Continuously identify and share insights on best practices to improve and refine the companys lead-generation strategy and outreach playbook
- Track key performance metrics (e.g. response rates conversion rates) to evaluate outreach effectiveness and drive ongoing improvement
- Collaborate with sales marketing and operations to align messaging and ensure a consistent customer experience across all touchpoints
Responsibilities
- Leverage third-party tools and resources to research and build targeted lists of prospective customers
- Initiate contact with potential customers through cold calls email outreach and other prospecting methods to generate new sales opportunities
- Establish and maintain a consistent outreach cadence to ensure timely follow-up with all prospects
- Engage prospects in discovery conversations to uncover their needs and recommend relevant products or services
- Build trust and rapport with prospects to qualify them as viable sales opportunities
- Actively seek and identify new business opportunities within assigned territories or markets
- Accurately track all outreach activity prospect interactions and pipeline updates within the company CRM to ensure data integrity and visibility
- Prepare and deliver weekly monthly and quarterly performance reportsincluding activity levels conversion metrics and pipeline healthto the Director of Sales Operations
Required skills and qualifications
- Two or more years of experience in sales with a track record of exceeding lead targets
- Strong communication skills via phone and email
- Proven creative problem-solving approach and strong analytical skills
- Strong desire and ability to move up within a sales organization
- High level of organization and attention to detail with the discipline to manage multiple prospects and follow-ups simultaneously
- Comfort working in a metrics-driven environment with a clear understanding of activity conversion and pipeline expectations
- Self-motivated resilient and persistentcomfortable with outbound prospecting and handling objections
Preferred skills and qualifications
- Proficiency with CRM platforms (HubSpot preferred) including lead management task tracking and pipeline reporting
- Experience using sales intelligence and prospecting tools (e.g. CoStar ZoomInfo or similar)
- Familiarity with structured outreach cadences and multichannel prospecting strategies
- Understanding of long-cycle consultative sales processes and how SDR activity supports downstream close rates
- Ability to collaborate effectively with Account Executives and Sales Leadership to ensure clean handoffs and well-qualified opportunities
- Strong time-management skills and the ability to prioritize high-value activities in a fast-paced environment
Reach out to Brooke Tilley @ with your resume or questions.
Required Experience:
IC
Full-timeDescriptionAt Russell Landscape Group we believe that growth starts with a top-tier sales team. Thats why were looking for a driven and talented Sales Development Representative (SDR) to help identify and qualify new business opportunities. As the first point of contact with potential clien...
Description
At Russell Landscape Group we believe that growth starts with a top-tier sales team. Thats why were looking for a driven and talented Sales Development Representative (SDR) to help identify and qualify new business opportunities. As the first point of contact with potential clients the ideal candidate will have a solid grasp of the sales process excel at lead research and know how to initiate conversations that spark interest. This role is about more than just outreachits about laying the groundwork for long-term customer relationships and setting up our team for success. Were seeking a fast learner with excellent communication skills and the ability to present our services in a way that resonates.
Why Russell Landscape
- Family-first culture with a strong emphasis on people balance and teamwork
- Comprehensive benefits including health dental and vision insurance options
- 401(k) with employer match
- Real opportunities to grow and advance as the company continues to expand
- A positive supportive workplace where employees are set up to succeed
Objectives of this role
- Serve as the first point of contact for prospective customers providing a positive and professional introduction to the Russell Landscape brand
- Effectively represent the companys products and services leveraging deep product knowledge and customer insights to demonstrate how our solutions meet customer needs
- Proactively generate leads and build meaningful relationships by nurturing warm prospects and identifying new business opportunities
- Manage and organize a robust pipeline of qualified prospects coordinating with sales executives to smoothly transition opportunities to the next stage of the sales process
- Continuously identify and share insights on best practices to improve and refine the companys lead-generation strategy and outreach playbook
- Track key performance metrics (e.g. response rates conversion rates) to evaluate outreach effectiveness and drive ongoing improvement
- Collaborate with sales marketing and operations to align messaging and ensure a consistent customer experience across all touchpoints
Responsibilities
- Leverage third-party tools and resources to research and build targeted lists of prospective customers
- Initiate contact with potential customers through cold calls email outreach and other prospecting methods to generate new sales opportunities
- Establish and maintain a consistent outreach cadence to ensure timely follow-up with all prospects
- Engage prospects in discovery conversations to uncover their needs and recommend relevant products or services
- Build trust and rapport with prospects to qualify them as viable sales opportunities
- Actively seek and identify new business opportunities within assigned territories or markets
- Accurately track all outreach activity prospect interactions and pipeline updates within the company CRM to ensure data integrity and visibility
- Prepare and deliver weekly monthly and quarterly performance reportsincluding activity levels conversion metrics and pipeline healthto the Director of Sales Operations
Required skills and qualifications
- Two or more years of experience in sales with a track record of exceeding lead targets
- Strong communication skills via phone and email
- Proven creative problem-solving approach and strong analytical skills
- Strong desire and ability to move up within a sales organization
- High level of organization and attention to detail with the discipline to manage multiple prospects and follow-ups simultaneously
- Comfort working in a metrics-driven environment with a clear understanding of activity conversion and pipeline expectations
- Self-motivated resilient and persistentcomfortable with outbound prospecting and handling objections
Preferred skills and qualifications
- Proficiency with CRM platforms (HubSpot preferred) including lead management task tracking and pipeline reporting
- Experience using sales intelligence and prospecting tools (e.g. CoStar ZoomInfo or similar)
- Familiarity with structured outreach cadences and multichannel prospecting strategies
- Understanding of long-cycle consultative sales processes and how SDR activity supports downstream close rates
- Ability to collaborate effectively with Account Executives and Sales Leadership to ensure clean handoffs and well-qualified opportunities
- Strong time-management skills and the ability to prioritize high-value activities in a fast-paced environment
Reach out to Brooke Tilley @ with your resume or questions.
Required Experience:
IC
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