Digital Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Digital Marketing Manager
About the company
Geekhunter is hiring on behalf of our client a fitness nutrition and supplement company based in Indonesia.
Job Responsibilities
- Own Revenue per SKU (Digital)
- Treat each SKU as a mini business
- Define demand angle customer segment and creative strategy per funnel stage
- Responsible for revenue contribution not just traffic or impressions
- Lead Creative Performance Strategy
- Translate product insights into highperforming ad creatives
- Collaborate with content video production and KOL teams
- Decide which messages to scale angles to drop and creatives to iterate
- Performance Marketing Ownership
- Oversee paid channels (Meta TikTok Google Marketplace Ads)
- Implement creativefirst testing frameworks
- Ensure clear attribution to SKU revenue
- Drive continuous learning loops
- Key Metrics Owned:
- Revenue per SKU
- ROAS
- Cost Per Lead
- Creative fatigue & scaling signals
- Demand Creation (Not Promo Reliance)
- Build demand via education belief shift problem awareness and desire creation
- Avoid reliance on discounts cashback or flash sales
- CrossTeam Leadership
- Act as the bridge between Product (R&D/claims) Content & KOL and Performance Marketing
- Align all teams to one revenue narrative per SKU
- Reporting & Decision Making
- Report directly to the CMO
- Present what is working what is not and clear next actions
Job Requirements
- Experience
- 3 years in performancedriven digital marketing
- Experience managing supplement FMCG or performance brands is a strong plus
- Proven track record of revenue ownership not just campaign execution
- Skill Set (Must Have)
- Strong understanding of consumer psychology creative testing frameworks and funnel strategy
- Ability to:
- Read performance data and translate it into creative decisions
- Build demand without overreliance on promos
- Think SKUbySKU not just brandwide
- Mindset & Traits (Critical)
- Revenuedriven not egodriven
- Comfortable being challenged by the CMO
- Thinks like a business owner not just an executor
- Curious structured and fastlearning
- Can lead without needing formal authority
Benefits
- Tunjangan Hari Raya / THR
- BPJS Kesehatan
- BPJS Ketenagakerjaan
- Privat Health insurance
Required Experience:
Manager
About Company
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